Halsey Releases New 'So Good' Video on Coke Studio
Grace Mahas — June 30, 2022 — Pop Culture
References: coca-colacanada & us.coca-cola
To celebrate Coke Studio, Halsey has released a video for her new single 'So Good,' which is a twist on A-ha's iconic 'Take On Me' video. The video, available exclusively on Coke studio, features Halsey sharing what inspires her music and art in general.
With the launch of Coke Studio, Coca-Cola gave fans access to behind-the-scenes content and special tracks, featuring artists including Halsey, Khalid, The Kid LAROI, BIA and Ari Lennox, as well as music-related prizes like concert tickets, artist meet-and-greets, free Coke and autographed albums.
The new launch will appeal to fans of Halsey looking for exclusive content and taps into the triablis megatrend where individuals in allegiant groups feel the need to connect with other who have similar interests or brand fandom.
With the launch of Coke Studio, Coca-Cola gave fans access to behind-the-scenes content and special tracks, featuring artists including Halsey, Khalid, The Kid LAROI, BIA and Ari Lennox, as well as music-related prizes like concert tickets, artist meet-and-greets, free Coke and autographed albums.
The new launch will appeal to fans of Halsey looking for exclusive content and taps into the triablis megatrend where individuals in allegiant groups feel the need to connect with other who have similar interests or brand fandom.
Trend Themes
1. Exclusive Music Video Releases - Opportunity for brands to partner with musicians and release exclusive video content as a way to engage with fans and increase brand loyalty.
2. Behind-the-scenes Access - Opportunity for brands to provide fans with exclusive behind-the-scenes access to music production, concerts, and artist interactions as a way to deepen brand engagement.
3. Tribe Building - Opportunity for brands to tap into the tribe-building megatrend by creating exclusive content and prizes that appeal to specific communities of fans and foster brand loyalty.
Industry Implications
1. Music - Music industry can partner with brands to create exclusive content and foster deeper fan engagement through behind-the-scenes access and exclusive prizes.
2. Beverage - Beverage industry can partner with musicians to release exclusive content and prizes to engage with specific communities of fans and foster brand loyalty.
3. Marketing & Advertising - Marketing and advertising industry can leverage the tribe-building megatrend by creating exclusive content and prizes that appeal to specific communities of fans and deepen brand engagement.
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