Liquorette is Making Cocktail Culture More Accessible in London
Laura McQuarrie — July 19, 2019 — Lifestyle
References: liquorette & thespiritsbusiness
Liquorette recently launched London's first self-serve cocktail bar, helping to make cocktail culture more accessible within the city. At the bar, guests will find both bottled cocktails and drinks on tap that can be poured from the All Star Cocktail menu. People have a reason to frequent the bar monthly, as the offerings will change regularly—currently, adults are able to enjoy drinks like Monkey See Monkey Do and the Nordic Spritz, as well as the Blood Orange Cosmopolitan and Rhubarb Negroni.
For those who like to have a hand in more than just pouring their own drinks, Liquorette also offers tools for crafting one's own cocktails at the upstairs bar, which is open to those who have completed its masterclass.
At the self-serve cocktail bar, bills are calculated by staff who monitor empty bottles.
For those who like to have a hand in more than just pouring their own drinks, Liquorette also offers tools for crafting one's own cocktails at the upstairs bar, which is open to those who have completed its masterclass.
At the self-serve cocktail bar, bills are calculated by staff who monitor empty bottles.
Trend Themes
1. Self-serve Cocktails - The trend of self-serve cocktails in bars allows customers to have more control over their drinking experience and explore different flavors.
2. Bottled Cocktails - The rise of bottled cocktails provides convenience and accessibility to cocktail culture, allowing people to enjoy pre-mixed drinks on-the-go or at home.
3. Crafting Own Cocktails - The trend of offering tools and masterclasses for customers to craft their own cocktails at bars provides a unique and interactive experience, empowering individuals to be their own mixologist.
Industry Implications
1. Hospitality - The self-serve cocktail trend presents an opportunity for bars and restaurants to attract customers with an innovative and interactive drinking experience.
2. Beverage - The rise of bottled cocktails creates a disruptive innovation opportunity for beverage companies to offer pre-mixed drinks that appeal to convenience-seeking consumers.
3. Education - The trend of offering masterclasses for crafting cocktails opens up new possibilities for educational institutions and bartending schools to provide specialized training and knowledge.
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