Seize the Awkward Encourages Friends to Reach Out
Ellen Smith — January 18, 2018 — Lifestyle
References: seizetheawkward.org
While conversations surrounding mental health have dominated the media's narrative, one ad campaign titled 'Seize the Awkward' is approaching the issue from a slightly different angle.
While humorous in tone, this ad contains a more serious message regarding taking the appropriate steps to take to ensure the mental well being of a friend. The video serves as a an instructional guide and points out the warning signs of mental or emotional instability. The video insinuates that an "awkward silence is a perfect moment to reach out to a friend," and demonstrates that while some conversations are more difficult than others, "starting the conversation now can stop something much worse from happening later on."
Accompanying this video is an informative and thoughtfully designed website that maintains the light hearted tone of the video campaign, while providing further information and resources for worried friends.
While humorous in tone, this ad contains a more serious message regarding taking the appropriate steps to take to ensure the mental well being of a friend. The video serves as a an instructional guide and points out the warning signs of mental or emotional instability. The video insinuates that an "awkward silence is a perfect moment to reach out to a friend," and demonstrates that while some conversations are more difficult than others, "starting the conversation now can stop something much worse from happening later on."
Accompanying this video is an informative and thoughtfully designed website that maintains the light hearted tone of the video campaign, while providing further information and resources for worried friends.
Trend Themes
1. Humorous Mental Health Campaigns - Creating lighthearted and relatable mental health campaigns that encourage conversation and awareness.
2. Friendship-based Mental Health Initiatives - Developing mental health initiatives that encourage friends to reach out and support one another in times of need.
3. Personalized Mental Health Resources - Providing resources and tools that are tailored to the individual needs and preferences of each user.
Industry Implications
1. Advertising & Marketing - Creating innovative campaigns and strategies that effectively highlight important issues in a relatable and engaging way.
2. Mental Health & Wellness - Offering support and resources to individuals who are struggling with mental health issues, as well as to their friends and loved ones.
3. Technology & App Development - Developing user-friendly applications and platforms that provide personalized resources and support for mental health and wellness.
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