Noon's In the Zone Chocolate Elevates Focus, Energy & Moods
Laura McQuarrie — July 6, 2024 — Lifestyle
References: noon.world & instagram
Capsules, powders and beverages are some of the ways that nootropics can be ingested and Noon offers a decadent alternative with nootropic-infused chocolates.
In partnership with neuroscience research lab NeurotheryX, Noon determined the most effective nootropics, adaptogens and mushrooms to combine with chocolate for a beneficial "brain snack." This list includes calendula, American ginseng, echinacea, reishi, schisandra and more. Naturally, this fast-acting chocolate makes it easy for snackers to tailor their dosage as desired, and begin feeling a subtle shift in their state as quickly as 15 minutes after eating.
In the Zone supports enhanced focus, energy and good moods with ingredients that fuse ancient Traditional Chinese Medicine with neuroscience, and each bean-to-bar batch makes the most of slow-batch sustainable production and hand pours.
In partnership with neuroscience research lab NeurotheryX, Noon determined the most effective nootropics, adaptogens and mushrooms to combine with chocolate for a beneficial "brain snack." This list includes calendula, American ginseng, echinacea, reishi, schisandra and more. Naturally, this fast-acting chocolate makes it easy for snackers to tailor their dosage as desired, and begin feeling a subtle shift in their state as quickly as 15 minutes after eating.
In the Zone supports enhanced focus, energy and good moods with ingredients that fuse ancient Traditional Chinese Medicine with neuroscience, and each bean-to-bar batch makes the most of slow-batch sustainable production and hand pours.
Trend Themes
1. Functional Foods - Integrating nootropic ingredients into everyday snacks such as chocolates caters to the growing consumer demand for functional foods that offer cognitive benefits.
2. Personalized Nutrition - The customizable dosage feature in nootropic-infused chocolates highlights the trend towards personalized nutrition, allowing consumers to tailor their intake based on individual needs.
3. Ancient Remedies in Modern Products - Using ancient Traditional Chinese Medicine ingredients in contemporary products showcases the merging of historic wellness practices with modern neuroscience for enhanced efficacy.
Industry Implications
1. Food and Beverage - The food and beverage industry is poised to innovate with nootropic-infused products that not only satisfy cravings but also enhance cognitive functions and overall well-being.
2. Health and Wellness - Integrating adaptogens and nootropics into consumable products like chocolate offers the health and wellness industry new avenues to promote mental clarity and emotional balance.
3. Neuroscience - Collaboration with neuroscience research highlights opportunities for the neuroscience industry to explore everyday applications of cognitive-enhancing compounds in partnership with food manufacturers.
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