Second Béis Shares Gently Used Bags and Travel Essentials
Laura McQuarrie — October 3, 2024 — Eco
References: beistravel & fashionunited.uk
Béis, the luggage brand founded by actress Shay Mitchell, teamed up with resale technology company Trove to launch Second Béis, a new platform for purchasing pre-loved Béis products.
"This programme does two things—it gives our bags a longer lifecycle, and it gives us the opportunity to reach more lives," said Adeela Hussain Johnson, chief executive of Béis, in a statement, "We know there are people out there who haven’t been able to try our products yet, and we see Second Béis as a new access point to bring them into our community."
Second Béis speaks to a younger generation of shoppers and travelers passionate about second-hand purchases, and it gives more consumers the chance to get their hands on best-selling products from Béis, including weekender bags, backpacks and duffles.
"This programme does two things—it gives our bags a longer lifecycle, and it gives us the opportunity to reach more lives," said Adeela Hussain Johnson, chief executive of Béis, in a statement, "We know there are people out there who haven’t been able to try our products yet, and we see Second Béis as a new access point to bring them into our community."
Second Béis speaks to a younger generation of shoppers and travelers passionate about second-hand purchases, and it gives more consumers the chance to get their hands on best-selling products from Béis, including weekender bags, backpacks and duffles.
Trend Themes
1. Circular Economy Retail - Incorporating resale platforms extends product lifecycles and engages consumers seeking sustainable shopping options.
2. Pre-loved Fashion Surge - The popularity of second-hand travel essentials highlights a shift in consumer behavior towards environmentally conscious purchasing.
3. Tech-enabled Resale Platforms - Leveraging technology to facilitate the resale of branded goods opens new channels for customer engagement and product redistribution.
Industry Implications
1. Travel Accessories - The travel gear sector sees innovation through sustainable practices as resale programs become integral to brand offerings.
2. Fashion and Apparel - The broader apparel industry is increasingly incorporating circular economy principles, including pre-loved items, to meet consumer demand.
3. E-commerce - Online resale platforms are reshaping e-commerce strategies by integrating sustainable and second-hand markets.
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