Williams Sonoma & Questlove Collaborated on a SNEAKIES Seasoning Set
Laura McQuarrie — January 10, 2019 — Lifestyle
References: williams-sonoma & businesswire
Inspired by his love of popcorn, the movies and popcorn seasoning, Questlove teamed up with Williams Sonoma to introduce the SNEAKIES popcorn seasoning set. The seasonings, available in Lemon Pepper, Saturday Morning Cereal and Truffle Parm Rosemary flavors, are packaged in pocket-sized containers with on-the-go use and even "sneaking" into the movie theater to enhance buttery movie popcorn with even more flavor.
Questlove's collaboration with Williams Sonoma also introduced the Popcorn Cold-Pressed Avocado Spray Oil, which helps to maximize the coverage that the seasonings provide, and a special Glow Bowl for serving.
For a limited time, the on-the-go popcorn seasoning collection is available through nationwide iPic movie theaters. To kick off this launch, Questlove created a trailer for the SNEAKIES popcorn seasonings.
Questlove's collaboration with Williams Sonoma also introduced the Popcorn Cold-Pressed Avocado Spray Oil, which helps to maximize the coverage that the seasonings provide, and a special Glow Bowl for serving.
For a limited time, the on-the-go popcorn seasoning collection is available through nationwide iPic movie theaters. To kick off this launch, Questlove created a trailer for the SNEAKIES popcorn seasonings.
Trend Themes
1. On-the-go Food Seasonings - Opportunity to develop portable seasoning products for convenient and flavorful on-the-go food experiences.
2. Collaborative Celebrity Product Lines - Potential for celebrities and brands to collaborate on unique product lines that cater to specific consumer interests, such as Questlove and Williams Sonoma's spice collection.
3. Enhancing Cinematic Snacking - The possibility of creating innovative food products and experiences to enhance moviegoers' snacking options, like SNEAKIES popcorn seasonings for movie theaters.
Industry Implications
1. Food Seasoning Industry - Opportunity for companies in the food seasoning industry to capitalize on the demand for compact and portable seasonings for on-the-go consumption.
2. Celebrity-branded Product Industry - Potential for businesses in the celebrity-branded product industry to collaborate with celebrities and create unique and specialized product lines, as seen with Questlove and Williams Sonoma.
3. Movie Theater Industry - The chance for the movie theater industry to explore and introduce innovative snacking options and collaborations, like offering the limited SNEAKIES popcorn seasoning collection.
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