Camden Town Brewery's Seasonal Lager Fights Food Poverty
Laura McQuarrie — September 24, 2019 — Lifestyle
References: camdentownbrewery & prexamples
This season, sales of Camden Town Brewery's seasonal lager, Harvest Hells, are helping to support The Felix Project and its mission to bring awareness to food poverty in the UK. For every can of Harvest Hells lager that's sold within the first month, the brewery will be donating a portion from every can to The Felix Project.
As of today, a Harvest Hells Van is heading out on tour to start a Can-for-Can initiative, where Camden Town Brewery will be swapping cans of Harvest Hells Lager for donations to local food banks in London, Leeds, Manchester and Liverpool.
While many people will remember collecting tins of food in school to donate to a food bank, this initiative helps adults support the same cause with ease.
As of today, a Harvest Hells Van is heading out on tour to start a Can-for-Can initiative, where Camden Town Brewery will be swapping cans of Harvest Hells Lager for donations to local food banks in London, Leeds, Manchester and Liverpool.
While many people will remember collecting tins of food in school to donate to a food bank, this initiative helps adults support the same cause with ease.
Trend Themes
1. Seasonal Beverages for Social Causes - Beverage companies can create limited edition seasonal drinks tied to a social cause to increase awareness and donations.
2. Can-for-can Campaigns - Brands can launch can-for-can campaigns where customers can donate cans of the branded beverage to be distributed to local food banks or charity organizations.
3. Awareness-raising Campaigns - Awareness-raising campaigns offer brands the opportunity to raise awareness about important social issues and give back to the community at the same time.
Industry Implications
1. Beverage - Beverage companies can leverage their seasonal offerings for social causes and engage customers in awareness-raising campaigns.
2. Food Banks - Food banks can partner with beverage companies to launch awareness-raising campaigns that help raise donations and awareness to combat food poverty.
3. Charity Organizations - Charity organizations can collaborate with beverage companies to launch can-for-can initiatives that help provide essential food and drink to people in need.
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