The Season Zine Highlights Soccer from the Perspective of Women
References: season-zine & instagram
Season zine is a new publication devoted to exposing the opinions, ideas, and styles of some of soccer's most ardent, populous, and overlooked fans: women. The Season zine is written by female soccer fans, for female soccer fans, showing a perspective that is virtually unseen in mainstream soccer coverage.
Season has recently released its second issue, 'Paris.' The zine looks back at the Euro 2016 Paris tournament from the summer. Beyond its extensive level of analysis and comment, the zine is also designed to dispel the commonly exposed image of a sexualized female soccer fan, instead focusing on the style and fashion that actually dominated in Paris (which, after all, is one of the fashion capitals of the world.)
Season has recently released its second issue, 'Paris.' The zine looks back at the Euro 2016 Paris tournament from the summer. Beyond its extensive level of analysis and comment, the zine is also designed to dispel the commonly exposed image of a sexualized female soccer fan, instead focusing on the style and fashion that actually dominated in Paris (which, after all, is one of the fashion capitals of the world.)
Trend Themes
1. Female-centric Soccer Zines - An opportunity for more female-centric sports publications and media outlets to cater to overlooked and underrepresented audiences.
2. Women's Soccer Fashion and Style - A chance for fashion and sportswear industries to collaborate and innovate by offering more women's soccer-inspired clothing that center on comfort and style.
3. Diverse Soccer Coverage - An opportunity for media outlets to broaden their soccer coverage by including unique perspectives and stories from underrepresented groups such as women.
Industry Implications
1. Sports Media - Opportunity for new female-led sports media businesses to invest and provide coverage that appeals specifically to its female fan base.
2. Fashion and Sportswear - Opportunity for the fashion industry to innovate and produce more comfortable and stylish soccer apparel for women.
3. Sports Journalism - Opportunity for sports journalists to include more diverse perspectives for their soccer coverage, bringing in broader audiences in doing so.
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