The Seafolly Summer 2012 Campaign Features Behati Prinsloo as Its New Face
Meghan Young — May 25, 2012 — Fashion
References: seafolly & fashiongonerogue
Model Behati Prinsloo has been crowned the face of the Seafolly Summer 2012 ad campaign. A supermodel with a girl-next-door type of beauty, she will have both men and women sighing over her enviable body and fashion sense in these print ads. Bright, bohemian and completely contemporary, the beachwear is exactly what is called for this hot season.
Shot by New York-based photographer David Gubert, the Seafolly Summer 2012 ad campaign was captured on location at Desert Springs in Los Angeles, California. A sneak peak into what the Australian fashion label has to offer in their summer collection, the full campaign starring the Namibian beauty will be launched closer to the season.
Sun-drenched, feminine and sultry, the Seafolly Summer 2012 ad campaign will reel people in for all the right reasons.
Shot by New York-based photographer David Gubert, the Seafolly Summer 2012 ad campaign was captured on location at Desert Springs in Los Angeles, California. A sneak peak into what the Australian fashion label has to offer in their summer collection, the full campaign starring the Namibian beauty will be launched closer to the season.
Sun-drenched, feminine and sultry, the Seafolly Summer 2012 ad campaign will reel people in for all the right reasons.
Trend Themes
1. Bright Bohemian Beachwear - Opportunity for designers to create bold and vibrant beachwear with a bohemian twist.
2. Print Ad Campaigns - Potential for brands to create visually stunning print ads that capture the essence of summer.
3. Location-based Fashion Shoots - Opportunity to showcase fashion collections in unique and picturesque locations for a captivating visual narrative.
Industry Implications
1. Fashion - Fashion brands can tap into the trend for bright bohemian beachwear to create their own stylish and trendy collections.
2. Advertising - Advertising agencies can create innovative print campaigns that convey the spirit of summer and resonate with consumers.
3. Photography - Photographers can specialize in location-based fashion shoots, offering their expertise to fashion brands looking for striking visuals for their campaigns.
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