Seabrook Loaded Fries Have a Restaurant-Inspired Flavor
Michael Hemsworth — October 27, 2020 — Marketing
References: seabrookcrisps & talkingretail
The Seabrook Loaded Fries are a new snack from the brand that will offer consumers a restaurant-inspired option to enjoy when looking for a savory indulgence to munch on at home. The snack is inspired by the signature side dishes that would commonly be found a restaurants and fast-food locations, and come in two flavor options including Chilli Heat and Cheese & Bacon. The snacks are likely to be a hit amongst consumers who are skipping in-restaurant dining and takeout options as of late.
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Loaded Fries snacks saying, "We know from data that snacking will continue to perform well throughout this period as consumers are seeking products that are comforting and familiar with many turning to trusted brands. Loaded Fries is the Seabrook brand’s first extension in to the wider snacking market and initial trade reaction has been very positive. We intend to continue to innovate across the snacks market to broaden consumer choice and improve retailers ranging options.”
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Loaded Fries snacks saying, "We know from data that snacking will continue to perform well throughout this period as consumers are seeking products that are comforting and familiar with many turning to trusted brands. Loaded Fries is the Seabrook brand’s first extension in to the wider snacking market and initial trade reaction has been very positive. We intend to continue to innovate across the snacks market to broaden consumer choice and improve retailers ranging options.”
Trend Themes
1. Restaurant-inspired Snacks - The trend of bringing the restaurant experience home is disrupting the traditional snacking industry and creating opportunities for innovative flavor combinations.
2. Comfort-food Snacks - The trend of seeking comfort and familiarity in food during periods of uncertainty is disrupting the snack market and creating opportunities for trusted brands to expand their product lines.
3. Innovative Snack Offerings - The trend of broadening consumer choice and improving retailers' ranging options is disrupting the snacking industry and creating opportunities for companies to introduce unique and unexpected flavors.
Industry Implications
1. Snack Industry - The snack industry has an opportunity to capitalize on the trend of bringing restaurant-inspired snacks and comfort-food snacks to the at-home market.
2. Food Retail Industry - The food retail industry has an opportunity to expand their snack offerings by partnering with trusted brands to introduce innovative flavors and unique snack options.
3. Fast-food Industry - The fast-food industry has an opportunity to leverage their signature side dishes and flavors to create branded snack offerings for consumers looking for familiar and comforting at-home options.
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