Fish ‘N’ Chips Salt & Vinegar Has Been Rebranded as 'Spork & Vinegar'
Michael Hemsworth — March 14, 2021 — Marketing
References: burtonsbiscuits & conveniencestore
The Fish ‘N’ Chips Salt & Vinegar snack chips from the Burton's Biscuit Co. are being rebranded to help get them ready for the upcoming sports season. The snack features the new 'Sport & Vinegar' branding that will be observed on a limited edition range of packs that are rolling out now through September 2021. The branding will be supported by a social media marketing campaign as well as in-store activations and consumer promotions to boot.
The special edition Fish ‘N’ Chips Salt & Vinegar snack chips branding will help get sports fans excited for the season, while also encouraging them to enjoy the crispy snack when sitting down to watch the match from their home.
The special edition Fish ‘N’ Chips Salt & Vinegar snack chips branding will help get sports fans excited for the season, while also encouraging them to enjoy the crispy snack when sitting down to watch the match from their home.
Trend Themes
1. Rebranding Snack Chips - The trend of rebranding snack chips to align with specific events or occasions.
2. Limited Edition Snack Chips - The trend of releasing limited edition snack chips to promote specific events or occasions.
3. Social Media Marketing for Snack Chips - The trend of using social media marketing to promote and create buzz around snack chips.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to create limited edition products that align with specific events or occasions, and to use social media marketing to promote them.
2. Sports Industry - Opportunity for sports teams and organizations to partner with snack food companies to create limited edition products that align with the upcoming season, and to use social media marketing to promote them.
3. Marketing Industry - Opportunity for marketing agencies to work with snack food companies to create strategic limited edition products that align with specific events or occasions and to develop social media marketing campaigns to create buzz and drive sales.
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