The Pure Honey Hydrating Color Boost Collection Nourishes & Protects
Laura McQuarrie — February 18, 2020 — Fashion
References: cremeofnature & prnewswire
Just like the award-winning Pure Honey hair care collection, Creme of Nature's new semi-permanent Pure Honey Hydrating Color Boost collection is fragranced, introducing a scented hair color range. These cream hair colors are enhanced with the scent of Pure Honey and offers a simple way for consumers to quickly and easily refresh their look. According to the brand, "The Creme of Nature consumer is daring, she's energetic, and she's constantly changing," especially as she pays attention to popular styles.
Some of the products in the nourishing, conditioning and protective at-home hair color collection include Vivid Shades like Indigo Blue, Royal Purple and Fire Red, as well as Natural Shades like Silky Jet Black and Dark Chocolate Brown.
Image Credit: Creme of Nature
Some of the products in the nourishing, conditioning and protective at-home hair color collection include Vivid Shades like Indigo Blue, Royal Purple and Fire Red, as well as Natural Shades like Silky Jet Black and Dark Chocolate Brown.
Image Credit: Creme of Nature
Trend Themes
1. Scented Hair Colors - Opportunity for creating scented hair color products to enhance consumer experience.
2. Hydrating Color Boost - Potential for developing hydrating hair color solutions to nourish and protect hair.
3. Semi-permanent Hair Colors - Disruptive innovation potential in offering semi-permanent hair color options for quick and easy refreshes.
Industry Implications
1. Hair Care Products - Opportunity for hair care brands to expand their product lines with scented hair color options.
2. Beauty and Personal Care - Potential for beauty brands to incorporate hydrating hair color solutions into their product offerings.
3. Consumer Goods - Disruptive innovation opportunity in the semi-permanent hair color market to cater to constantly changing consumer preferences.
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