'ScentConnect' is an Innovative Cloud-Based Scent Marketing Solution
Laura McQuarrie — November 22, 2018 — Tech
References: scentair & prnewswire
ScentAir's ScentConnect is a cloud-based scent technology platform that is compatible with ScentAir ScentStream HVAC integrated delivery systems. With this platform, customers are able to effortlessly and remotely manage single-building or multi-location scent delivery networks, especially those that want to have a particular scent released at a certain time of the day—ScentAir gives the example of being drawn to a movie theater's concession stand when the scent of buttery popcorn is detected.
ScentAir offers solutions like ScentConnect for a wide range of businesses, including everything from casinos and spa resorts to hotels, retailers and fitness spaces, noting: "people are 100 times more likely to remember what they smell as opposed to what they see, hear or feel."
ScentAir offers solutions like ScentConnect for a wide range of businesses, including everything from casinos and spa resorts to hotels, retailers and fitness spaces, noting: "people are 100 times more likely to remember what they smell as opposed to what they see, hear or feel."
Trend Themes
1. Cloud-based Scent Management - As more businesses adopt ScentConnect and other cloud-based scent management solutions, there is an opportunity to disrupt traditional scent marketing methods and create new, personalized experiences for customers.
2. Multi-location Scent Delivery Networks - ScentConnect's ability to remotely manage and schedule scent delivery in multiple locations presents an opportunity for businesses with a large footprint to create consistent scent experiences across their properties, enhancing brand recognition and customer loyalty.
3. Scent Marketing Analytics - As businesses use ScentConnect and other scent management platforms, there is an opportunity to collect and analyze data on customer behavior and preferences related to scent, leading to more informed marketing strategies and personalized experiences.
Industry Implications
1. Hospitality - Hotels, resorts, and other hospitality businesses can use ScentConnect to enhance the guest experience by creating unique, memorable scent environments throughout their properties.
2. Retail - Retailers can use ScentConnect to create immersive, on-brand scent experiences in-store, potentially boosting sales and increasing customer satisfaction.
3. Entertainment - Movie theaters, theme parks, and other entertainment venues can use ScentConnect to transport guests to different worlds and create more immersive experiences.
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