The Joya Studio Lets Consumers Witness the Fragrance-Making Process
M — February 6, 2016 — Art & Design
References: joyastudio & vogue
The Joya Studio is a fragrance boutique that invites consumers to immerse themselves in the experience of perfume-making and witness the product as it moves from aromas to a packaged product. The store offers tours of its factory space allowing consumers to be a part of process in an apothecary setting.
Perfume is a popular commodity, but often consumers see it in its final stage rather than in any of its making process. The Joya Studio offers an element of brand transparency to its products by inviting consumers to come in and see how the company puts together its scent products. Guests can choose their favorite scents from the shop and take part in a guided tour that allows them to see exactly how the cosmetic is being made. This creates a certain level of trust between consumer and brand as the buyer is allowing to see how the product is made without any curtains.
Perfume is a popular commodity, but often consumers see it in its final stage rather than in any of its making process. The Joya Studio offers an element of brand transparency to its products by inviting consumers to come in and see how the company puts together its scent products. Guests can choose their favorite scents from the shop and take part in a guided tour that allows them to see exactly how the cosmetic is being made. This creates a certain level of trust between consumer and brand as the buyer is allowing to see how the product is made without any curtains.
Trend Themes
1. Transparent Brand Experience - The trend of offering a transparent brand experience is emerging as more brands invite customers to witness the product-making process.
2. Interactive Factory Tours - The trend of offering interactive factory tours is on the rise, giving customers the opportunity to immerse themselves in the production process.
3. Consumer Immersion - The trend of providing consumers with an immersive experience is growing, as companies offer new and unique ways for customers to interact with their products.
Industry Implications
1. Fragrance Manufacturing - Fragrance manufacturing companies can take advantage of the trend of offering transparent brand experiences by opening up their production facilities to customers, thus building trust and loyalty.
2. Cosmetics Retail - Cosmetic retailers can offer interactive factory tours to customers, providing an immersive experience that can set them apart from competitors and increase brand loyalty.
3. Tourism and Hospitality - Tourism and hospitality companies can capitalize on the trend of consumer immersion by offering tours and experiences that give guests a behind-the-scenes look at their operations.
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