All Mod Cons by NatWest Educates Players on Dangerous Scams and Schemes
Laura McQuarrie — November 28, 2023 — Marketing
References: famouscampaigns
The holiday season is one of the busiest times of the year for scammers and to help people stay safe and aware, NatWest created an educational board game called All Mod Cons. This game exposes a ton of popular scams, phishing, fake emails, impersonation scams, crypto refund traps, get-rich-quick schemes and purchase scams.
NatWest is introducing its game to the world with a 90s-style Christmas ad starring Jeff Brazier and his son Freddie. Initially, the game starts off as a fun and festive way to liven up an evening at home but it quickly takes a dark turn as the players realize that they must stay sharp to avoid falling victim to scams.
All Mod Cons, created by a team of game developers in partnership with the Bank’s fraud team, will be available to play in select NatWest branches.
NatWest is introducing its game to the world with a 90s-style Christmas ad starring Jeff Brazier and his son Freddie. Initially, the game starts off as a fun and festive way to liven up an evening at home but it quickly takes a dark turn as the players realize that they must stay sharp to avoid falling victim to scams.
All Mod Cons, created by a team of game developers in partnership with the Bank’s fraud team, will be available to play in select NatWest branches.
Trend Themes
1. Educational Board Games - The popularity of All Mod Cons highlights the trend of educational board games that aim to inform and educate players on various topics.
2. Scam Awareness - The creation of All Mod Cons reflects a growing trend in raising awareness about scams and schemes to help people stay safe and avoid falling victim to fraud.
3. Interactive Learning Experiences - The immersive gameplay of All Mod Cons showcases the trend of interactive learning experiences that engage players in a fun and informative way.
Industry Implications
1. Banking - NatWest's creation of All Mod Cons highlights the potential for the banking industry to develop educational tools to educate customers about scams and fraud prevention.
2. Gaming - The success of All Mod Cons demonstrates the opportunity for the gaming industry to create more educational games that combine entertainment and learning.
3. Cybersecurity - All Mod Cons emphasizes the need for the cybersecurity industry to promote scam awareness and provide tools for individuals and businesses to protect themselves.
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