The Savourists Makes Protein-Rich Savory Snack Bars
Laura McQuarrie — September 20, 2019 — Lifestyle
References: facebook & fabnews.live
As an alternative to the many sweet snack bars on the market, The Savourists offers savory snack bars in two flavors: Sundried Tomato & Herb and Black Olive & Nori Seaweed. The protein-rich bars were created to address the fact that people are eating differently for the sake of their health and The Savourists identified that the snack category has been slow to offer solutions to support changing consumer behaviors. As The Savourists co-founder Harry Turpin puts it, "People are eating differently around mealtimes and are actively seeking more fulfilling savory alternatives, but snack bars have been slow to evolve to this shift." The better-for-you bars are rich in flavors and full of satiating plant proteins.
To capture the interests of health-conscious consumers, the bars are branded to represent their unique position between "real food and snack food."
To capture the interests of health-conscious consumers, the bars are branded to represent their unique position between "real food and snack food."
Trend Themes
1. Protein-rich Savory Snacks - The growing demand for protein-rich savory snacks presents an opportunity for companies to create innovative products that cater to health-conscious consumers seeking fulfilling alternatives.
2. Shifting Consumer Behaviors - Changing consumer behaviors towards more fulfilling savory options create an opportunity for snack bar companies to tap into this trend and develop flavorsome and satisfying offerings.
3. Real Food and Snack Food - The convergence of real food and snack food presents an opportunity for brands to position themselves as a unique and distinct choice for health-conscious consumers.
Industry Implications
1. Snack Bars - Snack bar manufacturers can capitalize on the demand for protein-packed savory bars by developing new flavors and ingredients that cater to shifting consumer preferences.
2. Plant-based Proteins - The plant-based protein industry can take advantage of the growing trend of protein-rich savory snacks by developing innovative plant protein sources and collaborating with snack bar companies to create satisfying products.
3. Health Food and Wellness - The health food and wellness industry can partner with snack bar brands to develop protein-rich savory bars that align with the evolving preferences of health-conscious consumers seeking tasty and nutritious alternatives.
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