nutribullet's Sweet & Savory Smoothies Play with Traditional Holiday Flavors
Laura McQuarrie — November 4, 2022 — Lifestyle
References: nutribullet & prnewswire
nutribullet created a series of sweet and savory smoothies that turn beloved holiday side dishes into standout beverages. There's the Cranberry Sauce Smoothie and the Pumpkin Pie Smoothie but these smoothies also share a taste of traditional festive flavors like never before and they go beyond expected flavors like pumpkin and cranberry.
The brand crafted smoothies like the Green Bean Casserole Smoothie stating, "if your idea of a smoothie includes frozen tropical fruit and a cute little umbrella, maybe this isn't the one for you." There's also the Mac and Cheese Smoothie, the Garlic Mashed Potatoes with Gravy Smoothie and the Stuffing Smoothie with "potentially questionable ingredients in a smoothie" like bread, garlic, onions and mushrooms.
The brand crafted smoothies like the Green Bean Casserole Smoothie stating, "if your idea of a smoothie includes frozen tropical fruit and a cute little umbrella, maybe this isn't the one for you." There's also the Mac and Cheese Smoothie, the Garlic Mashed Potatoes with Gravy Smoothie and the Stuffing Smoothie with "potentially questionable ingredients in a smoothie" like bread, garlic, onions and mushrooms.
Trend Themes
1. Holiday Side Dish Smoothies - The integration of traditional holiday flavors in smoothies creates an opportunity for companies to innovate in the smoothie industry with seasonal offerings.
2. Savory Flavored Smoothies - The creation of savory smoothies that incorporate unconventional ingredients creates an opportunity for brands to disrupt the traditional sweet smoothie market.
3. Playful Smoothie Marketing - The use of playful and unexpected marketing tactics for smoothies, such as incorporating holiday side dishes, can generate attention and attract new customers.
Industry Implications
1. Health and Wellness - Incorporating unconventional but healthy ingredients in smoothies can attract health-conscious customers to the market.
2. Food and Beverage - The introduction of savory smoothies can disrupt the traditional sweet beverage market and offer a unique product to consumers.
3. Marketing and Advertising - The use of playful and unconventional marketing strategies in food and beverage can attract customers and generate interest in specific products.
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