Filled Sausage Meatballs

HECK! speaks to younger consumers who crave adventurous flavors and textures, and the brand launched Sausage Bombs to satisfy Gen Z's desire for culinary exploration. The Sausage Bombs take the form of large sausage meatballs with flavor-filled centers that bring something fun and different to the category. The all-new Sausage Bombs with runny centers are debuting in varieties like Thai Red Spring Chicken and Flamin' Sriracha Pork.

The brand's newest products, and recently refreshed identity, were intentionally created to "replace outgrown butcher tropes and classic premium codes with something more spontaneous and punchy," said Greg Taylor, Chief Provocation Officer of global design consultancy Elmwood London, "It was time to add more creative magic to the HECK! core identity, as seen via a Gen Z lens.”