Defenders of Wildlife Against Sarah Palin
Cowbag — October 1, 2008 — Pop Culture
References: secure.defenders.org
This is one bad arse viral video from the Defenders of Wildlife Action Fund. The commercial denounces, in VERY graphic form, that Sarah Palin promotes aerial wolf hunting in Alaska. Sarah Palin, the Republican vice presidential nominee, has been supporting this act of ‘cruelty’ as the state’s governor, and DWAF are hoping this video makes people aware of that.
“Have you ever heard of aerial hunting? It’s a brutal practice<” DWAF says. “Wolves are shot from low-flying aircraft or chased to exhaustion, then killed at point-blank range.
Governor Sarah Palin, the Republican nominee for Vice President, promotes this barbaric practice, exploiting a loophole in the Federal Airborne Hunting Act to allow private wolf killers to shoot down wolves using aircraft. We have to get the word out about this!”
The wildlife group is expanding the reach of the provocative ad. Starting this week, the promotional campaign which had been limited to certain markets in Florida, Michigan and Ohio will now air in Colorado, Virginia and Wisconsin. The reach is expected to get broader and broader and broader.
“Have you ever heard of aerial hunting? It’s a brutal practice<” DWAF says. “Wolves are shot from low-flying aircraft or chased to exhaustion, then killed at point-blank range.
Governor Sarah Palin, the Republican nominee for Vice President, promotes this barbaric practice, exploiting a loophole in the Federal Airborne Hunting Act to allow private wolf killers to shoot down wolves using aircraft. We have to get the word out about this!”
The wildlife group is expanding the reach of the provocative ad. Starting this week, the promotional campaign which had been limited to certain markets in Florida, Michigan and Ohio will now air in Colorado, Virginia and Wisconsin. The reach is expected to get broader and broader and broader.
Trend Themes
1. Anti-cruelty Activism - The Defenders of Wildlife Action Fund's video provides an opportunity for businesses focused on creating anti-cruelty promotion campaigns.
2. Public Awareness Campaigns - The promotional campaign which had been limited to certain markets in Florida, Michigan and Ohio will now air in Colorado, Virginia and Wisconsin providing a broad opportunity for businesses looking into public awareness campaigns.
3. Political Messaging Videos - The video produced by the Defenders of Wildlife Action Fund provides a platform for businesses that create political messaging videos for promoting their messaging.
Industry Implications
1. Environmental Activism - The Defenders of Wildlife Action Fund is an example of an organization combating environmental issues.
2. Media and Advertising - The outreach of the promotional campaign provides a pathway for business entities in media and advertising.
3. Politics and Government - The video production by the Defenders of Wildlife Action Fund can provide innovative ways for businesses to get involved in politics and government promotions.
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