iniBurger Launched an Obscure New Menu Addition
Riley von Niessen — March 25, 2021 — Lifestyle
References: instagram & restaurantnews
iniBurger, a 100 percent halal gourmet burger chain that can be found in San Francisco's Bay Area, has announced a permanent menu addition that combines Nashville hot fried chicken with ice cream.
The sandwich can be picked up at iniBurger's Fremont and Pleasanton locations, where many fans previously tried out the unique flavor combination when it was launched as a secret menu item. In celebration of National Hot Chicken Day on March 30th, iniBurger is offering a buy one, get one deal that applies to the new addition.
iniBurger Founder Abdul Popal spoke to the official launch of the Nashville Hot Chicken & Ice Cream Sandwich, stating "We’re not here to make the same, overdone spicy chicken sandwich that everyone else is making. It’s just not our way. Our commitment to constantly push the envelope of flavor combinations and introduce the unexpected is what keeps diners coming back for more.”
Image Credit: iniBurger
The sandwich can be picked up at iniBurger's Fremont and Pleasanton locations, where many fans previously tried out the unique flavor combination when it was launched as a secret menu item. In celebration of National Hot Chicken Day on March 30th, iniBurger is offering a buy one, get one deal that applies to the new addition.
iniBurger Founder Abdul Popal spoke to the official launch of the Nashville Hot Chicken & Ice Cream Sandwich, stating "We’re not here to make the same, overdone spicy chicken sandwich that everyone else is making. It’s just not our way. Our commitment to constantly push the envelope of flavor combinations and introduce the unexpected is what keeps diners coming back for more.”
Image Credit: iniBurger
Trend Themes
1. Food Mashups - Opportunity for restaurants and food businesses to innovate by combining unlikely food pairings and creating unique menu offerings.
2. Halal Fast Food - Disruptive innovation opportunity to create fast food chains that cater to religious and cultural dietary restrictions.
3. Holiday and National Day Promotions - Opportunity for businesses to capitalize on the popularity of holidays and national days to create special menu items and promotions.
Industry Implications
1. Fast Food - Fast food companies can incorporate religious and cultural dietary restrictions to reach new markets.
2. Casual Dining - Opportunity for casual dining restaurants to add unique food mashups to their menu offerings and attract adventurous eaters.
3. Ice Cream - Ice cream shops can experiment with new flavor combinations to create buzz and attract customers.
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