An Hour-Long Samsung Sitcom Will Share the Life of a Fictional Employee
Laura McQuarrie — September 18, 2014 — Marketing
References: blog.samsung & en.rocketnews24
The 'Best Future' Samsung sitcom is set to tell the story of a fictional employee who works at the company, showing it off as a fun workplace for people between the ages of 20 and 30. The first episodes from the Best Future sitcom will be released next month, with each episode taking up about an hour. The sitcom stars characters named Chaego and Mirae, whose names literally mean "best" and "future," respectively in Korean.
Samsung notes that its webshow was filmed at the Seoul headquarters and offices in Suwon, Korea and it will take the form of a "musicom," which means that you can likely expect music and comedy. Last year, Samsung released a similar comedic web series called 'Endless Energy,' which put its focus on the company's hiring policy and philosophy.
Samsung notes that its webshow was filmed at the Seoul headquarters and offices in Suwon, Korea and it will take the form of a "musicom," which means that you can likely expect music and comedy. Last year, Samsung released a similar comedic web series called 'Endless Energy,' which put its focus on the company's hiring policy and philosophy.
Trend Themes
1. Branded Tech Comedy Shows - More technology companies may create comedy shows to showcase their company culture and brand image.
2. Exploring Employee Lifestyle - This trend will motivate companies to delve into the lives of their employees, which could create new business models and strategies around employee engagement.
3. Musicom Format - The success of Samsung's musicom series may motivate other companies to adopt the format for their own advertising or brand promotion efforts.
Industry Implications
1. Technology - More technology companies may create their own productions to showcase their culture and brand ethos through comedy shows and other forms of media.
2. Entertainment - As more technology companies venture into creating their own shows for brand promotion, the entertainment sector may need to adjust their strategies or collaborate with these companies to integrate their productions into their business models.
3. Advertising - With new and unconventional ways to promote brands emerging, companies in the advertising industry may need to revise their advertising strategies to remain competitive and effective.
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