Funvertising With the Samsung Mobile Guinness World Record Dodgeball Game
Allison Love — May 22, 2010 — Tech
References: samsung & adsoftheworld
Mobile companies are becoming more and more creative in their advertising efforts; enter the Samsung Mobile Guinness World Record dodgeball game. The phone company held a world-record-breaking dodgeball game (with 600 people) to promote their mobile phones.
Whoever was left standing won a Samsung mobile phone. The dodgeball game featured a blue team and a yellow team, each taking turns whipping silver dodgeballs at each other. The Samsung Mobile Guinness World Record dodgeball game actually looked pretty fun and totally worth winning a phone.
Whoever was left standing won a Samsung mobile phone. The dodgeball game featured a blue team and a yellow team, each taking turns whipping silver dodgeballs at each other. The Samsung Mobile Guinness World Record dodgeball game actually looked pretty fun and totally worth winning a phone.
Trend Themes
1. Guinness World Record Events - Opportunity for companies to create innovative and engaging marketing campaigns through Guinness World Record events.
2. Interactive Mobile Advertising - Potential to captivate consumers by incorporating gamification elements in mobile advertising strategies.
3. Experiential Marketing - Creating unique brand experiences through immersive events like the Samsung Mobile Guinness World Record dodgeball game.
Industry Implications
1. Telecommunications - Leveraging interactive and memorable campaigns to drive brand awareness and increase customer engagement in the telecommunications industry.
2. Marketing and Advertising - Exploring innovative ways to connect with consumers and create personalized experiences in the marketing and advertising industry.
3. Event Management - Opportunity to organize and execute large-scale experiential marketing events that generate buzz and promote brands.
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