Samsung's Galaxy A 'Awesome is for Everyone' Speaks to Gen Z
Laura McQuarrie — December 19, 2019 — Marketing
References: campaignlive
Samsung's Galaxy A was "built for the era of live" and a time where people are passionate about creatively and spontaneously capturing moments. To introduce the new phone, its high-quality camera, large screen and long-lasting battery, Samsung created a video to express that "Awesome is for everyone."
As the Samsung Galaxy A series specifically targets Millennials and Gen Z consumers, the ad is full of fast-moving colorful visuals, filters, special effects, emojis and random, meme-inspired content. Over the course of the video, which comes in at under a minute, the word "Awesome" is simply used to describe the new features of the smartphone.
Since the future of social media seems to be in live content, Samsung's Galaxy A aims to emphasize that it is designed to keep up with all the action.
As the Samsung Galaxy A series specifically targets Millennials and Gen Z consumers, the ad is full of fast-moving colorful visuals, filters, special effects, emojis and random, meme-inspired content. Over the course of the video, which comes in at under a minute, the word "Awesome" is simply used to describe the new features of the smartphone.
Since the future of social media seems to be in live content, Samsung's Galaxy A aims to emphasize that it is designed to keep up with all the action.
Trend Themes
1. Live Content - Disruptive innovation opportunity: Develop platforms or tools that enhance the creation and consumption of live content on smartphones.
2. Meme Marketing - Disruptive innovation opportunity: Create innovative advertising campaigns that utilize meme-inspired content to resonate with Millennials and Gen Z consumers.
3. Visual Communication - Disruptive innovation opportunity: Develop intuitive and visually-driven communication tools or apps to cater to the preferences of Millennials and Gen Z consumers.
Industry Implications
1. Smartphone Manufacturing - Disruptive innovation opportunity: Integrate high-quality cameras, large screens, and long-lasting batteries into smartphones to cater to the demands of Millennials and Gen Z consumers.
2. Social Media Platforms - Disruptive innovation opportunity: Build social media platforms that prioritize live content and offer features like filters, special effects, and emojis to enhance user engagement.
3. Advertising and Marketing - Disruptive innovation opportunity: Develop new strategies and tactics that incorporate meme-inspired content to effectively reach and engage Millennials and Gen Z consumers.
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