Sam’s Club Mastercard Holders Will Earn 5% for Charging Up
Michael Hemsworth — April 23, 2022 — Business
References: samsclub & drugstorenews
Sam's Club has announced a new promotion for holders of its Sam’s Club Mastercard to reward eco-conscious drivers with an additional perk starting May 1. The brand will be providing drivers with 5% back in Sam's Cash for the amount of money spent on charging their vehicle at one of its participating stations in the US. The initiative rewards electric vehicle drivers, while also promoting the brand's new Sam's Cash which was launched in March.
Senior Vice President, Chief Member and Marketing Officer Ciara Anfield spoke on the new Sam’s Club Mastercard promotion saying, "Earlier this year, we launched Sam’s Cash — a new loyalty rewards program that simplified the way members earn and spend rewards. The addition of a way for members with a Sam’s Club Mastercard to earn more Sam’s Cash when they charge their EV, on top of our existing program, is yet another way we are working hard to offer an incredible value every day."
Senior Vice President, Chief Member and Marketing Officer Ciara Anfield spoke on the new Sam’s Club Mastercard promotion saying, "Earlier this year, we launched Sam’s Cash — a new loyalty rewards program that simplified the way members earn and spend rewards. The addition of a way for members with a Sam’s Club Mastercard to earn more Sam’s Cash when they charge their EV, on top of our existing program, is yet another way we are working hard to offer an incredible value every day."
Trend Themes
1. Electric Vehicle Charging Rewards - Sam's Club's Mastercard holders who charge their electric vehicles at participating stations will now receive 5% back in Sam's Cash.
2. Loyalty Rewards Programs - Sam's Club has launched a new loyalty rewards program called Sam's Cash, which encourages eco-conscious driving by offering cash back to electric vehicle drivers.
3. Green Marketing Campaigns - Sam's Club is implementing a green marketing campaign by incentivizing electric vehicle charging through 5% Sam's Cash rewards for Mastercard holders.
Industry Implications
1. Retail - Sam's Club's Mastercard promotion for electric vehicle charging incentivizes customers to shop at Sam's Club rather than their competitors.
2. Automotive - Sam's Club's promotion is specifically targeting electric vehicle drivers, providing an opportunity for the automotive industry to market their products to eco-conscious consumers.
3. Financial Services - By offering cash back rewards to Mastercard holders, Sam's Club is encouraging and promoting the use of its financial services within the renewable energy market.
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