Salt Launches Its All-Optical 'Collection 1 2022'
Niko Pajkovic — February 8, 2022 — Fashion
References: saltoptics & acquiremag
California-based eyewear brand Salt has unveiled its first collection of the year titled 'Collection 1 2022.' The new capsule will focus entirely on optical offerings, delivering a range of retro-inspired silhouettes. In addition, shoppers can expect the glasses to come equipped with a variety of premium materials; some frames are built from premium Japanese acetate and others are made from ultra-lightweight titanium.
Standouts in the collection include the titanium Mason and Devon, both of which boast two-tone finishes and a tailored thickness designed to enhance optical quality. Meanwhile, the Jefferson arrives with an old-school keyhole bridge and rivet hinges, lending them a distinctly retro aesthetic. As a whole, the collection draws inspiration from the kind of frames that were commonly worn in the '50s and '60s.
Image Credit: Salt Optics
Standouts in the collection include the titanium Mason and Devon, both of which boast two-tone finishes and a tailored thickness designed to enhance optical quality. Meanwhile, the Jefferson arrives with an old-school keyhole bridge and rivet hinges, lending them a distinctly retro aesthetic. As a whole, the collection draws inspiration from the kind of frames that were commonly worn in the '50s and '60s.
Image Credit: Salt Optics
Trend Themes
1. '50s-inspired Optical Glasses - Opportunities for brands to create vintage-inspired eyewear collections to cater to the growing trend of retro aesthetics.
2. Premium Materials in Eyewear - Innovation in eyewear materials such as the use of Japanese acetate and ultra-lightweight titanium to enhance product quality and appeal to a wider audience.
3. Tailored Thickness for Optical Quality - Creating eyewear designs with tailored thickness to enhance optical clarity and improve user experience and comfort.
Industry Implications
1. Eyewear - Brands within the eyewear industry can take inspiration from Salt's retro-themed optical glasses, as new collections featuring premium materials and special attention to optical quality can help distinguish brands within a competitive market.
2. Fashion - Fashion brands can collaborate with eyewear brands to release trendy and retro-inspired eyewear collections that align with current fashion trends.
3. Luxury - The use of premium materials such as Japanese acetate and lightweight titanium in eyewear can help brands within the luxury industry distinguish themselves from competitors.
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