MANKIND Launches its First-Ever Eyewear Collection Online
References: thisismankind.id & hypebeast
MANKIND has returned after its recent collaboration with OKO Eyewear in 2021, now bringing its very own debut eyewear collection. The range comprises the keyhole-shaped ‘SOILE’ frames, which are square-shaped and slightly thicker than the average frame; the ‘SOYAL’ frames, which are a modern twist on a classic frame silhouette; and the ‘LAGUNA,’ a wide frame with a thinner lens style.
The collection is hand-constructed in Bandung, using solid acetate for premium quality and effortless style. Each frame comes with a floral motif on either side of the temple, while the glasses themselves came to be through extensive research on shapes and materials. MANKIND’s debut eyewear collection is now fully stocked on the brand’s website.
Image Credit: MANKIND
The collection is hand-constructed in Bandung, using solid acetate for premium quality and effortless style. Each frame comes with a floral motif on either side of the temple, while the glasses themselves came to be through extensive research on shapes and materials. MANKIND’s debut eyewear collection is now fully stocked on the brand’s website.
Image Credit: MANKIND
Trend Themes
1. Handmade Eyewear - The trend towards artisanal eyewear construction with unique, handcrafted designs presents an opportunity for disruption in the eyewear industry.
2. Modern Classics - The popularity of modern twists on classic eyewear frames creates an opportunity for innovation in incorporating new materials and technologies into these designs.
3. Floral Motifs - The incorporation of artistic designs such as floral motifs into eyewear frames provides an opportunity for creative disruption in the fashion accessory industry.
Industry Implications
1. Eyewear - The handcrafted, artisanal construction of unique eyewear designs creates opportunities for disruption and innovation in a market that often prioritizes mass production.
2. Fashion Accessories - The incorporation of artistic designs and unique materials in fashion accessories such as eyewear presents opportunities for innovation and disruption in the industry.
3. Luxury Goods - The use of premium materials and unique designs in luxury eyewear and fashion accessories presents opportunities for innovative, high-end products and services.
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