Ace & Tate Unveils its New Range of Sunglasses for SS23
References: aceandtate & hypebeast
Dutch eyewear brand Ace & Tate unveils its latest collection designed for the Spring/Summer 2023 season with an impressive range of 64 new sunglasses in total. It is also simultaneously celebrating its 10th anniversary. Starting with 12 new models and eight exclusive colorways, there are shades that nod to the past and modern themes.
The silhouettes boast vintage shapes and tones that reference the 60s and 90s and contemporize with new angular options. Creative Director of the brand Ruud de Bruin speaks on the designs, noting that “We designed each piece with our philosophy as a guideline for our creative approach: how to offer cutting-edge eyewear that transcends time and is still relevant in five, 10 or 20 years.”
Image Credit: Ace & Tate, hypebeast, aceandtate
The silhouettes boast vintage shapes and tones that reference the 60s and 90s and contemporize with new angular options. Creative Director of the brand Ruud de Bruin speaks on the designs, noting that “We designed each piece with our philosophy as a guideline for our creative approach: how to offer cutting-edge eyewear that transcends time and is still relevant in five, 10 or 20 years.”
Image Credit: Ace & Tate, hypebeast, aceandtate
Trend Themes
1. Vintage-inspired Eyewear - Opportunity for eyewear brands to create vintage-inspired designs that nod to the past while still feeling current and contemporary.
2. Angular Sunglasses - Opportunity for eyewear brands to experiment with angular and geometric shapes for a modern take on traditional sunglasses.
3. Timeless Design Philosophies - Opportunity for brands in any industry to incorporate a philosophy of creating designs that will remain relevant for years to come.
Industry Implications
1. Fashion - Eyewear is a crucial aspect of any fashion brand and can be used to create on-trend or timeless looks.
2. Eyewear - Eyewear brands have the chance to innovate with new shapes, colors, and design philosophies.
3. Design - Design professionals can draw inspiration from Ace & Tate's creative approach to creating designs that will stand the test of time.
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