DITA Has Unveiled Its Spring/Summer 2022 Collection
Niko Pajkovic — March 10, 2022 — Luxury
References: dita & acquiremag
DITA, an iconic luxury eyewear brand based in Los Angeles, has officially unveiled its Spring/Summer 2022 collection, which will be the label's first offering of the year.
A highlight from the new collection is the Meta series eyewear, which is DITA's first completely rim-free design in nearly 25 years. These new frames arrive in two distinct lens shapes, both of which feature titanium hardware, enamel inlay details, and DITA's signature hex screws and hinges. Another standout pair of frames is the Vers, which also come in two lens shapes. However, these sunglasses feature a unique adjustable temple length system and full titanium framework.
For those looking to get their hands on a pair of these Spring-ready shades, the entire collection is now available on DITA's website as well as at select retailers in the U.S.
Image Credit: DITA
A highlight from the new collection is the Meta series eyewear, which is DITA's first completely rim-free design in nearly 25 years. These new frames arrive in two distinct lens shapes, both of which feature titanium hardware, enamel inlay details, and DITA's signature hex screws and hinges. Another standout pair of frames is the Vers, which also come in two lens shapes. However, these sunglasses feature a unique adjustable temple length system and full titanium framework.
For those looking to get their hands on a pair of these Spring-ready shades, the entire collection is now available on DITA's website as well as at select retailers in the U.S.
Image Credit: DITA
Trend Themes
1. Rimless Eyewear - Disruptive innovation opportunities for eyewear brands to release more rimless designs utilizing unique materials and adjusting features.
2. Luxury Sunglasses - Disruptive innovation opportunities for luxury brands to experiment with uncommon color schemes, hardware details, and limited edition collaborations.
3. Adjustable Temple Length System - Disruptive innovation opportunities for eyewear brands to create more customizable and comfortable temple length systems to adjust the fit of sunglasses.
Industry Implications
1. Eyewear - Eyewear manufacturers can innovate using titanium hardware, enamel inlay details, and signature screws and hinges for rimless eyewear.
2. Luxury Fashion - High-end fashion designers can experiment with rare color schemes, unique shapes and materials, as well as designer collaborations.
3. Retail - Retailers can improve their eyewear offering by expanding their selection to include limited edition luxury sunglasses and rimless designs.
5.6
Score
Popularity
Activity
Freshness
