Wendy’s Just Unveiled a New Line of Satisfying Crunchy Salad Options
Janelle Savel — April 2, 2014 — Lifestyle
Wendy’ fast food chain has released a line of chef-inspired salad options to its restaurants.
More than 30 years ago, Wendy’s introduced the salad bar for its customers, and now it is reinventing salads with healthy and satisfying options like Asian Cashew Chicken Salad, BBQ Ranch Chicken Salad and Taco Supremo Salad. These salads are available in half size of full size and allow customers more options for their dietary needs.
These options are akin to over-priced salads found in dine-in restaurants, but with the price and availability of a popular chain. Wendy’s has always had an old-fashioned motto and tradition of providing quality, fresh food to consumers. By creating more tasty, healthy options, it is proving that it can still be traditional and appeal to peoples needs, while also
expanding its menu beyond the competition.
More than 30 years ago, Wendy’s introduced the salad bar for its customers, and now it is reinventing salads with healthy and satisfying options like Asian Cashew Chicken Salad, BBQ Ranch Chicken Salad and Taco Supremo Salad. These salads are available in half size of full size and allow customers more options for their dietary needs.
These options are akin to over-priced salads found in dine-in restaurants, but with the price and availability of a popular chain. Wendy’s has always had an old-fashioned motto and tradition of providing quality, fresh food to consumers. By creating more tasty, healthy options, it is proving that it can still be traditional and appeal to peoples needs, while also
expanding its menu beyond the competition.
Trend Themes
1. Health-inspired Fast Foods - Wendy’s new line of chef-inspired salads emphasises on healthy dietary needs, creating a new trend in the fast-food industry.
2. Customisable Fast Foods - Wendy’s salad options are available in half and full sizes, providing customers with more control over their food portions, creating a customisable fast food trend.
3. Fast Food Experiences - Wendy's reinvention of its salad options provides customers with an elevated experience that merges the fast food industry with dining in restaurants, creating a new trend in fast-food experiences.
Industry Implications
1. Fast Food Industry - The fast food industry can take advantage of the trend towards healthier options like salads and customisable options to compete with dine-in restaurants.
2. Food and Beverage Industry - The growing trend of providing healthy options in fast food will inspire the food and beverage industry to focus on healthy and customisable food options.
3. Hospitality Industry - The hospitality industry can take advantage of the trend towards customisable fast food experiences by developing new innovative ideas on how customer can interact and consume fast foods in a better way.
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