In Japan, Lipton Now Sells Convenient Single-Use Sakura Tea Sachets
Laura McQuarrie — February 1, 2017 — Lifestyle
References: prtimes.jp & en.rocketnews24
Sakurayu, or Sakura-cha, describes a traditional sakura tree that's made in Japan by steeping pickled cherry blossoms with boiled water. This floral herbal tea has been enjoyed across East Asian culture for generations, but Lipton is now modernizing the ritual by introducing sakura tea in pyramid-shaped tea bags.
The description for the product claims that the sakura blossom tea has a taste that reminds of a popular Japanese confection, sakura mochi, that's typically enjoyed during cherry blossom season. These floral tea bags are being sold alongside Lipton's classic Yellow Label Tea.
The herbal tea is the newest addition to the Lipton Sweet Teas assortment, which also includes dessert-inspired flavors that remind of blueberry muffins, apple pie and crème brûlée.
The description for the product claims that the sakura blossom tea has a taste that reminds of a popular Japanese confection, sakura mochi, that's typically enjoyed during cherry blossom season. These floral tea bags are being sold alongside Lipton's classic Yellow Label Tea.
The herbal tea is the newest addition to the Lipton Sweet Teas assortment, which also includes dessert-inspired flavors that remind of blueberry muffins, apple pie and crème brûlée.
Trend Themes
1. Herbal Tea Innovation - The introduction of sakura blossom tea in pyramid-shaped tea bags presents an opportunity for tea companies to innovate and introduce new herbal tea flavors and packaging.
2. Floral Beverage Trend - The popularity of sakura-cha in East Asian culture and the introduction of sakura tea in single-use sachets reflects a growing trend in floral-infused beverages.
3. Dessert-inspired Flavors - The addition of dessert-inspired flavors in Lipton's Sweet Teas assortment highlights a trend towards innovative and unconventional tea flavors.
Industry Implications
1. Tea Industry - Tea companies can capitalize on the popularity of sakura-cha and floral-infused beverages by introducing new herbal tea varieties and packaging formats.
2. Beverage Industry - The trend towards floral-infused beverages presents an opportunity for beverage companies to introduce innovative and appealing new drink varieties.
3. Food Industry - The addition of dessert-inspired flavors in Lipton's Sweet Teas assortment showcases an opportunity for food companies to incorporate unconventional flavor profiles in their products.
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