Sad and Useless Created Posters that Poke Fun at Stereotypical Hipsters
Megan Facciuolo — June 6, 2014 — Pop Culture
References: sadanduseless & designtaxi
Sad and Useless came up with a quirky way to mock "typical hipsters." The online blog took motivational posters that you've probably seen circling social media sites like Tumblr and Instagram and turned them into humorous mockeries.
It did so by adding a sarcastic sentence under the original sentence in each heavily filtered photo. For example, in a photo of a girl exhaling the smoke of her cigarette, the original context "I have no idea what is going to happen next" is overruled with red text that states "lung cancer." Another example, which isn't so brash, includes a picture of a bridge with the hipster-esque saying "I'm trying to be a better person," but it’s repurposed with Sad and Useless' comical commentary "but I'm just a bridge."
It did so by adding a sarcastic sentence under the original sentence in each heavily filtered photo. For example, in a photo of a girl exhaling the smoke of her cigarette, the original context "I have no idea what is going to happen next" is overruled with red text that states "lung cancer." Another example, which isn't so brash, includes a picture of a bridge with the hipster-esque saying "I'm trying to be a better person," but it’s repurposed with Sad and Useless' comical commentary "but I'm just a bridge."
Trend Themes
1. Sarcastic Reinterpretation - The trend of adding sarcastic commentary to existing content presents an opportunity for disruptive innovation in content creation and humor-based marketing.
2. Comedic Mockery - The trend of humorously mocking stereotypes allows for disruptive innovation in satirical marketing and targeted advertising.
3. Subverting Inspirational Motifs - The trend of subverting motivational posters and phrases opens opportunities for disruptive innovation in irony-driven messaging and unconventional branding.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage sarcastic reinterpretation and comedic mockery to create engaging and attention-grabbing campaigns.
2. Content Creation - The content creation industry can explore the trend of subverting inspirational motifs to develop unique and entertaining content for various platforms.
3. Humor-based Marketing - Humor-based marketing can tap into the trend of sarcastic reinterpretation to create memorable and shareable campaigns that resonate with audiences.
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