The RxBar A.M. Protein Bars Start the Morning Off Right
Michael Hemsworth — June 9, 2022 — Marketing
References: rxbar & drugstorenews
The RxBar A.M. protein bars are a series of products for consumers seeking out a convenient, flavorful way to start off their day. The breakfast protein bars are each packed with 10-grams of protein per serving, which comes from a range of simply ingredients like oats, nut butter, brown rice, egg whites and pumpkin seeds. The bars feature a soft, crispy texture that's ready to enjoy anywhere, and comes in three flavors including Honey Cinnamon Peanut Butter, Chocolate and Blueberry.
Senior Brand Manager Eileen Flaherty spoke on the new RxBar A.M. protein bars saying, "We know consumers today prioritize their wellness more than ever, and – quite simply — want to have a good time for a long time. RxBar A.M. is bringing a No B.S. approach to morning bars, offering everything you would expect from RxBar, with 10 grams of protein and simple ingredients, in a new, soft and crispy texture. Each bar pairs perfectly with morning coffee and is easily enjoyed while on-the-go.”
Senior Brand Manager Eileen Flaherty spoke on the new RxBar A.M. protein bars saying, "We know consumers today prioritize their wellness more than ever, and – quite simply — want to have a good time for a long time. RxBar A.M. is bringing a No B.S. approach to morning bars, offering everything you would expect from RxBar, with 10 grams of protein and simple ingredients, in a new, soft and crispy texture. Each bar pairs perfectly with morning coffee and is easily enjoyed while on-the-go.”
Trend Themes
1. Convenient Breakfast Solutions - The success of the RxBar A.M. protein bars highlights the increasing demand for simple, protein-rich breakfast options that can be easily consumed on-the-go.
2. Protein-enriched Snacks - The 10-grams of protein in each bar highlights the growing trend of consumers seeking out high-protein snacks to fuel their day and support a healthy lifestyle.
3. Clean Ingredients - The simplicity of the bar's ingredients speaks to a larger trend of consumers prioritizing clean, whole food ingredients over processed and artificial options.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to create protein-enriched breakfast products that cater to on-the-go consumers seeking out clean, simple ingredients.
2. Fitness and Wellness - There is an opportunity for the fitness and wellness industry to promote high-protein snacks like the RxBar A.M. to support active lifestyles and overall health goals.
3. Consumer Packaged Goods - There is an opportunity for the consumer packaged goods industry to invest in and develop fast and simple breakfast options that cater to busy, health-conscious consumers.
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