Urzhum Distillery's Russian Vodka Bottle Features a Dymkovo Doll
Laura McQuarrie — July 12, 2014 — Lifestyle
References: alexandrov-design & packagingoftheworld
The Alexandrov Design House was put to the task of developing a very Russian vodka bottle for the Urzhum distillery, and chose to focus its efforts on pulling inspiration from the Vyatka province.
A known symbol for the province are Dymkovo toys and this design brings out the vibrancy of the province with vivid colors, shapes and lace-like patterning. Although it seems like a vodka bottle with an image of a doll on it could easily be overly feminine, the color scheme and all of the detailing puts much more of a focus on being Russian than it does being girly. Even though vodka has strong ties to Russia, this bottle design strengthens and celebrates the connection.
A known symbol for the province are Dymkovo toys and this design brings out the vibrancy of the province with vivid colors, shapes and lace-like patterning. Although it seems like a vodka bottle with an image of a doll on it could easily be overly feminine, the color scheme and all of the detailing puts much more of a focus on being Russian than it does being girly. Even though vodka has strong ties to Russia, this bottle design strengthens and celebrates the connection.
Trend Themes
1. Regional-inspired Packaging - Creating product packaging that draws inspiration from a specific region's cultural symbols and aesthetics.
2. Gender-inclusive Design - Designing products and packaging that appeal to both genders, breaking away from traditional gender stereotypes.
3. Heritage Branding - Emphasizing the historic and cultural heritage of a brand through its packaging and design.
Industry Implications
1. Alcohol Beverage - Opportunity for alcohol brands to explore innovative packaging designs that incorporate cultural symbols and appeal to a wider audience.
2. Design and Packaging - Opportunity for designers and packaging companies to develop unique and culturally inspired designs for various products.
3. Tourism and Souvenirs - Opportunity for souvenir companies and tourist destinations to create products that represent and celebrate the local culture and traditions.
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