Oura Wearables' Latest Ad Reminds Consumers to Listen to Their Bodies
Ellen Smith — December 1, 2020 — Marketing
Oura Wearables' latest ad reminds consumers to listen to their bodies, following the tagline "Know why you're feeling how you're feeling." Oura Wearables is a vitals tracker that's commonly used to track one's sleep schedule and heart rate. In a year filled with uncertainty and anxiety, Oura is reminding consumers they can use the device to realize the signs of burnout.
The one-minute ad is set to a re-worked version of 'If you're happy and you know it," including phrases such as "if you're tired and you know it take a break." The song plays to accompany a montage of people going about their day. One of the scenes includes a woman snoozing her alarm because her app reveals she had a bad night's sleep, while another scene features a man taking a break because his resting heart rate is too high.
Image Credit: Oura Wearables
The one-minute ad is set to a re-worked version of 'If you're happy and you know it," including phrases such as "if you're tired and you know it take a break." The song plays to accompany a montage of people going about their day. One of the scenes includes a woman snoozing her alarm because her app reveals she had a bad night's sleep, while another scene features a man taking a break because his resting heart rate is too high.
Image Credit: Oura Wearables
Trend Themes
1. Mindful Vital Tracking - Opportunity for wearable technology companies to develop devices that emphasize mindfulness and help users track their vital signs.
2. Consumer Health Awareness - Opportunity for healthcare industry to promote self-care and personal health monitoring through innovative advertising campaigns.
3. Emotional Well-being Focus - Opportunity for wellness industry to incorporate emotional well-being tracking into their products and services for a holistic approach to health.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity for wearable technology companies to create devices that go beyond basic tracking and focus on mindful vital tracking.
2. Healthcare - Disruptive innovation opportunity for the healthcare industry to leverage mindful vital tracking devices to empower individuals to take control of their health and well-being.
3. Wellness - Disruptive innovation opportunity for the wellness industry to integrate emotional well-being tracking into their offerings, providing a more comprehensive approach to overall health.
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