Tracksmith Specializes in Creating Subtle Running Attire
Katherine Pendrill — August 19, 2015 — Lifestyle
References: tracksmith & techcrunch
'Tracksmith' is a Boston-based company that specializes in subtle running attire. While the majority of fitness clothing comes in futuristic and florescent designs, not everyone wants to stand out when they exercise. Tracksmith provides alternative designs for those who prefer more understated pieces.
Tracksmith is focused on serving the conventional outdoor runner. The company specializes in subtle running attire for those who are more focused on functionality than style. Tracksmith also produces niche products for special types of exercise. For example, the latest release from the company is the 'run-swim-run' short, which is designed specifically for long-distance runners who like to go for a swim halfway through their run.
The brand aims to fill a void in a market that is saturated with neon sneakers and patterned athletic wear.
Tracksmith is focused on serving the conventional outdoor runner. The company specializes in subtle running attire for those who are more focused on functionality than style. Tracksmith also produces niche products for special types of exercise. For example, the latest release from the company is the 'run-swim-run' short, which is designed specifically for long-distance runners who like to go for a swim halfway through their run.
The brand aims to fill a void in a market that is saturated with neon sneakers and patterned athletic wear.
Trend Themes
1. Subtle Athletic Apparel - The trend towards understated athletic wear is growing as not everyone wants to stand out when they exercise.
2. Niche Exercise Products - Targeting specific exercises such as the 'run-swim-run' helps open up market opportunities for companies creating athletic wear.
3. Function Over Style - There is a growing trend of individuals preferring functional athletic wear over fashion-driven pieces.
Industry Implications
1. Athletic Wear - The athletic wear industry needs to focus on creating a range of products that caters to the needs of different types of athletes and exercises.
2. Outdoor Recreation - The outdoor recreation industry should consider creating more products that are functional, high-quality, and subtle for people who prefer understated options.
3. Specialty Sports - Specialty sports such as triathlons, marathons, and obstacle course races present opportunities for companies to create specialized products.
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