Satisfy Delivers the New Trailism Collection for Runners
References: satisfyrunning & hypebeast
French running label Satisfy introduces its latest Trailism collection that is split into five different categories that are specifically chosen to represent the different types of outdoorsy individuals. This caters to the different styles of those who enjoy the outdoors and kick off with the 'Speed Fresk.'
This is described by the brand as those who "need to feel fast at all costs." Someone who will “sacrifice hydration and nutrition in the name of speed.” This part of the capsule is full of weightless looks and is named the Space-0 Distance kit. This is followed by the Crustbuster for more veteran adventurers and then rounded out by the Wildcard and Psychonaut which are the most daring of the group.
Image Credit: Claudia Knoepfel
This is described by the brand as those who "need to feel fast at all costs." Someone who will “sacrifice hydration and nutrition in the name of speed.” This part of the capsule is full of weightless looks and is named the Space-0 Distance kit. This is followed by the Crustbuster for more veteran adventurers and then rounded out by the Wildcard and Psychonaut which are the most daring of the group.
Image Credit: Claudia Knoepfel
Trend Themes
1. Adaptable Performance Wear - Designing modular personalized athletic apparel that adapts to the specific needs and preferences of different individuals for enhanced performance.
2. Tech-integrated Sportswear - Incorporating smart technology into sportswear can lead to real-time monitoring of data and personalized feedback for improved fitness results.
3. Sustainable Sports Apparel - Brands focusing on environmentally friendly materials and production methods can appeal to the growing market of eco-conscious consumers.
Industry Implications
1. Wearable Fitness Technology - Developing innovative wearables that track physical performance, provide insights, and customize workout routines for individual users.
2. Outdoor Recreation - Creating new experiences, such as immersive events or specialized training programs, can attract a broader range of outdoor enthusiasts and increase demand in the sector.
3. Athletic Apparel Manufacturing - Exploring alternative production methods, like 3D printing or automation, can reduce production costs, increase speed to market, and allow for further personalization in athletic apparel offerings.
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