The Duppy Share's Home Rum Helps to Support the Hospitality Industry
Laura McQuarrie — March 21, 2020 — Lifestyle
References: theduppyshare & barmagazine
Government orders have caused the closures of cafes, bars and restaurants during the current pandemic and businesses are quickly creating ways for consumers to show their continued support and keep the economy afloat—The Duppy Share created Home Rum as a self-isolation rum kit. All of the profits from the kit go towards Hospitality Action, a charity that's devoted to supporting the industry during times of crisis.
In the rum kit, consumers will find small portions of The Duppy Share Aged, plus two bottles of Fever Tree Ginger Beer and two The Duppy Share gold cups. As people around the world are encouraged to stay home and find in-home entertainment, the kit has the potential to accompany a relaxing evening on the couch with a movie.
Image Credit: The Duppy Share
In the rum kit, consumers will find small portions of The Duppy Share Aged, plus two bottles of Fever Tree Ginger Beer and two The Duppy Share gold cups. As people around the world are encouraged to stay home and find in-home entertainment, the kit has the potential to accompany a relaxing evening on the couch with a movie.
Image Credit: The Duppy Share
Trend Themes
1. Home Rum Kits - The trend of self-isolation rum kits allows businesses to support the hospitality industry and provide consumers with at-home entertainment options.
2. Charity Partnerships - Collaborating with charities, like Hospitality Action, is a trend that businesses can follow to contribute to causes and make a positive impact during times of crisis.
3. In-home Entertainment - With the closure of bars and restaurants, the trend of providing in-home entertainment options, such as rum kits, meets the consumer demand for at-home leisure activities.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of self-isolation rum kits by creating their own versions to generate revenue and support their employees.
2. Alcohol & Beverage - The alcohol and beverage industry has the opportunity to create self-isolation kits featuring their own products, allowing consumers to enjoy their favorite drinks at home.
3. Charitable Organizations - Charitable organizations can explore partnerships with businesses to create innovative products like self-isolation rum kits, providing consumers with a way to support causes while enjoying unique experiences at home.
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