The Robinsons Fruit Creations Range is Debuting a New Flavor and More
Michael Hemsworth — March 26, 2022 — Marketing
References: britvic & conveniencestore
The Robinsons Fruit Creations range is being revamped by the brand for the warm weather months to keep it relevant for shoppers to pick up when seeing out a flavorful refreshment.
The range is showing off a new branding aesthetic that includes more pronounced fruits, flavor names and an overall attention to a premium feel. The product lineup will also now include the Lemon & Raspberry flavor, which is being launched now in the UK in one-liter bottles.
Out-of-Home Commercial Director at Britvic Phil Sanders commented on the Robinsons Fruit Creations range updates saying, "Robinsons has performed incredibly well in recent years, with Big Night In occasions allowing retailers to maximise sales of squash and other take-home staples. Just as sales of our Fruit Creations range continue to grow (+5% vs YA [NielsenIQ RMS, Grocery Multiples, Robinsons Fruit Creations, Value change versus YA, MAT we 19.02.22]), we want to give convenience shoppers the variety they crave through this latest addition – Robinsons Fruit Creations Lemon & Raspberry. A truly premium offering in the newly developed, bright and vibrant packaging, the new product is ideal for keeping retailers’ existing adult squash drinkers engaged with their range as well as introducing new shoppers to the fixture.”
The range is showing off a new branding aesthetic that includes more pronounced fruits, flavor names and an overall attention to a premium feel. The product lineup will also now include the Lemon & Raspberry flavor, which is being launched now in the UK in one-liter bottles.
Out-of-Home Commercial Director at Britvic Phil Sanders commented on the Robinsons Fruit Creations range updates saying, "Robinsons has performed incredibly well in recent years, with Big Night In occasions allowing retailers to maximise sales of squash and other take-home staples. Just as sales of our Fruit Creations range continue to grow (+5% vs YA [NielsenIQ RMS, Grocery Multiples, Robinsons Fruit Creations, Value change versus YA, MAT we 19.02.22]), we want to give convenience shoppers the variety they crave through this latest addition – Robinsons Fruit Creations Lemon & Raspberry. A truly premium offering in the newly developed, bright and vibrant packaging, the new product is ideal for keeping retailers’ existing adult squash drinkers engaged with their range as well as introducing new shoppers to the fixture.”
Trend Themes
1. Premium Refreshment - Opportunity for brands to revamp and enhance their products to offer a more premium feel and capitalize on growing sales.
2. New Flavor Launches - Opportunity for brands to attract new customers and keep existing ones engaged by launching new and unique flavors.
3. Convenience Variety - Opportunity for brands to offer convenience shoppers the variety they crave with new product offerings and packaging updates.
Industry Implications
1. Beverage Industry - Brands can revamp their product lines, offer new flavors and packaging updates to keep up with changing consumer preferences and growing sales in the beverage industry.
2. Retail Industry - Retailers can capitalize on the growing sales of take-home staples and premium refreshments by stocking products from brands that offer unique flavors, updated packaging and revamps for a more premium feel.
3. Food and Hospitality Industry - Food and hospitality businesses can offer their customers unique and refreshing beverage options by partnering with brands that offer a range of flavors, premium refreshment and convenient packaging options.
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