Rubicon Spring is Arriving in Slim Cans with Nine-Calories Each
Michael Hemsworth — February 22, 2022 — Marketing
References: agbarr & talkingretail
The Rubicon Spring sparkling spring water drinks are being launched by Barr in the UK in slim cans in a bid to provide consumers with a low-calorie refreshment to enjoy this springtime. The drink will come in 330ml slim cans in Black Cherry Raspberry and Orange Mango flavors, which are both just nine-calories or less each. The cans will come in single cans or multipacks priced at £1.29 and £3.49, respectively.
Marketing Director Adrian Troy commented on the new Rubicon Spring sparkling spring water drinks product saying, "Taste remains the number one reason for shoppers to choose a soft drink, but drinking occasions are changing. With more than two billion healthy lunch occasions now enjoyed at home, customers are increasingly looking for new and exciting flavours and formats to try, so a variety of formats is key.”
Marketing Director Adrian Troy commented on the new Rubicon Spring sparkling spring water drinks product saying, "Taste remains the number one reason for shoppers to choose a soft drink, but drinking occasions are changing. With more than two billion healthy lunch occasions now enjoyed at home, customers are increasingly looking for new and exciting flavours and formats to try, so a variety of formats is key.”
Trend Themes
1. Low-calorie Drinks - The rise of low-calorie drinks appeals to health-conscious consumers looking for alternative carbonated drink options.
2. New Flavors - Consumers seek out new and exciting flavors for soft drinks, and companies can differentiate themselves by offering unique flavor profiles.
3. Packaging Innovation - Innovative packaging solutions, like slim cans, provide convenience and transportability for on-the-go consumers.
Industry Implications
1. Carbonated Beverage Industry - Low-calorie drinks and unique flavor profiles may disrupt the traditional carbonated beverage industry.
2. Packaging Industry - With the rise of health-conscious consumers, packaging innovations like slim cans may present disruption to traditional beverage packaging.
3. Healthy Snack Industry - Low-calorie carbonated drinks can be a healthy and convenient addition to the growing healthy snack industry.
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