Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
Amelia Roblin — March 12, 2014 — Lifestyle
References: behance.net & packagingoftheworld
The Rota Das Cores Spices packaging concept succeeds to brand these scrumptious seasonings like they've come from a faraway land. With a name that assumes the theme of Brazilian sea voyages, the vessels reference international importation in several different ways.
Sealed with corks and displaying the ground seasonings with watery clarity, the bare transparent containers seem to channel that "message in a bottle" idea. Instead of stickers, the jars have been printed directly with only text that suffices to describe the qualities of what's inside.
The boxes that make up Rota Das Cores Spices packaging embody a more modernized appearance. The brown card is marked with a ticket-like label one one side and what looks like an airline luggage tag on the other. It's as if the flavorful goods were sent directly to you.
Sealed with corks and displaying the ground seasonings with watery clarity, the bare transparent containers seem to channel that "message in a bottle" idea. Instead of stickers, the jars have been printed directly with only text that suffices to describe the qualities of what's inside.
The boxes that make up Rota Das Cores Spices packaging embody a more modernized appearance. The brown card is marked with a ticket-like label one one side and what looks like an airline luggage tag on the other. It's as if the flavorful goods were sent directly to you.
Trend Themes
1. Transparent Packaging - Opportunity for brands to use transparent packaging to showcase product quality and create a unique visual experience.
2. Minimalistic Branding - Potential for brands to adopt minimalist branding techniques where essential information is directly printed on the packaging, reducing the need for additional stickers or labels.
3. Travel-inspired Packaging - Innovation potential in creating packaging designs that evoke a sense of wanderlust and adventure, allowing consumers to feel connected to the origin of the product.
Industry Implications
1. Food and Beverage - Food and beverage brands can explore transparent packaging and minimalistic branding to enhance product presentation and consumer appeal.
2. Packaging and Printing - Opportunities for packaging and printing companies to develop innovative solutions for transparent containers and direct printing techniques.
3. Travel and Tourism - Travel and tourism industry can collaborate with brands to create travel-inspired packaging that enhances the overall consumer experience and reinforces the connection to a specific destination.
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