Vamigas is a Clean Beauty Brand Focused on the Needs of Latina Skin
Laura McQuarrie — May 17, 2023 — Fashion
References: vamigas & stylecaster
Vamigas is a first-of-its-kind clean beauty brand that boasts formulas containing natural botanical ingredients from Latin America. The brand's Rosa Mosqueta 100% certified organic rosehip oil is touted as "nature's retinol" and it shares the anti-aging benefits of pure Rosa Mosqueta, a powerfully regenerative cousin to rosehip oil sourced from Chile.
For centuries, Chilean Rosehip oil has been used by people native to the Araucana region of Chile and it continues to be revered for its rich vitamins and omega fatty acids. This hydrating organic Chilean wild rosehip oil is lightweight and easily absorbed, and it supports healthy skin cell rejuvenation with Vitamin A, a trans-retinoic acid.
The Latina-owned skincare brand is on a mission to become "the largest Latinx-focused CPG brand" and build a community around self-care geared toward Latinas.
For centuries, Chilean Rosehip oil has been used by people native to the Araucana region of Chile and it continues to be revered for its rich vitamins and omega fatty acids. This hydrating organic Chilean wild rosehip oil is lightweight and easily absorbed, and it supports healthy skin cell rejuvenation with Vitamin A, a trans-retinoic acid.
The Latina-owned skincare brand is on a mission to become "the largest Latinx-focused CPG brand" and build a community around self-care geared toward Latinas.
Trend Themes
1. Latinx-focused Clean Beauty - Clean beauty brands that incorporate natural botanical ingredients from Latin America, with a focus on serving the needs of Latinx consumers.
2. Rosa Mosqueta Oil as Natural Retinol - Rosa Mosqueta oil, a regenerative cousin to rosehip oil sourced from Chile, as a plant-based alternative to retinol for anti-aging benefits.
3. Community-based Self-care - Skincare brands that prioritize community-building and self-care, with a focus on serving the needs of marginalized communities.
Industry Implications
1. Clean Beauty - Clean beauty industry with a focus on incorporating natural botanical ingredients from Latin America, while targeting the needs of Latinx consumers.
2. Natural Skincare - Natural skincare industry with a focus on plant-based ingredients as alternatives to traditional anti-aging ingredients like retinol.
3. Community-based Wellness - Wellness industry with a focus on community-building and self-care, with an emphasis on serving the needs of marginalized communities.
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