Kraft Hockeyville Celebrates 15 Years of Supporting Communities
Grace Mahas — February 9, 2021 — Social Good
References: krafthockeyville
Kraft Heinz Canada, in partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), recently opened nominations for Kraft Hockeyville 2021. This marks the 15-year long legacy of supporting Canadian hockey communities by upgrading local hockey arenas in need of repair and refurbishing.
“For many communities, hockey is more than a sport and being crowned the Kraft Hockeyville champion is more than a title,” says Matt Bruce, Senior Brand Manager, Kraft Heinz Canada. “It represents a passion, a way to connect and feel like their community is part of something bigger. We love seeing that excitement come through every year in the nomination stories, the local and now virtual rallies and the NHL preseason game. The Kraft Hockeyville legacy is a powerful tool to ignite community spirit, which feels more necessary than ever after a challenging year for all Canadians.”
This year, Kraft Hockeyville 2021 is offering one community the chance to host an NHL® Game and receive $250,000 for arena upgrades. Each of the three-runner up communities will also receive $10,000 to purchase new hockey equipment for their minor hockey programs, courtesy of the NHLPA Goals & Dreams fund.
Communities looking to get in on the action should submit their nomination story online at krafthockeyville.ca before February 14th at 11:59 p.m. EST.
Image Credit: Kraft Canada
“For many communities, hockey is more than a sport and being crowned the Kraft Hockeyville champion is more than a title,” says Matt Bruce, Senior Brand Manager, Kraft Heinz Canada. “It represents a passion, a way to connect and feel like their community is part of something bigger. We love seeing that excitement come through every year in the nomination stories, the local and now virtual rallies and the NHL preseason game. The Kraft Hockeyville legacy is a powerful tool to ignite community spirit, which feels more necessary than ever after a challenging year for all Canadians.”
This year, Kraft Hockeyville 2021 is offering one community the chance to host an NHL® Game and receive $250,000 for arena upgrades. Each of the three-runner up communities will also receive $10,000 to purchase new hockey equipment for their minor hockey programs, courtesy of the NHLPA Goals & Dreams fund.
Communities looking to get in on the action should submit their nomination story online at krafthockeyville.ca before February 14th at 11:59 p.m. EST.
Image Credit: Kraft Canada
Trend Themes
1. Community-focused Corporate Partnerships - Companies can engage with and support local communities through partnerships that address community needs and social issues.
2. Virtual Event Sponsorship - Brands can leverage virtual event sponsorships to engage with audiences and support meaningful causes.
3. Athletic Facility Renovations - Investing in sports facilities can lead to increased community engagement and support for sports programs.
Industry Implications
1. Sports Apparel and Equipment Manufacturers - Companies can sponsor community-focused sports events and donate equipment to support local sports programs.
2. Food and Beverage Brands - Brands can engage with local communities through supporting sports events and providing resources to improve community spaces.
3. Construction and Renovation Services - Companies can offer services and expertise to renovate sports facilities and support athletic programs in local communities.
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