The ZSC Lions Gifted Fans Bottles of Rink Ice from Their Stadium
Laura McQuarrie — April 28, 2021 — Marketing
References: famouscampaigns
Countless sports have been disrupted over the last year and ice hockey team ZSC Lions came up with a unique way to connect with fans by sharing melted rink ice from their stadium. There are thousands of fans who aren't able to tune into the team's live games yet they can feel better about getting a piece of the stadium in the form of a 15ml bottle containing the Essence of Lions.
The team created the hockey memento in partnership with Serviceplan Suisse and fans put the water to use in good ways—some used it to baptize their babies and others used it to water their plants.
Even though many virtual experiences are being created to engage different fandoms, this gesture provided a useful physical gift that has the potential to become a cherished keepsake.
The team created the hockey memento in partnership with Serviceplan Suisse and fans put the water to use in good ways—some used it to baptize their babies and others used it to water their plants.
Even though many virtual experiences are being created to engage different fandoms, this gesture provided a useful physical gift that has the potential to become a cherished keepsake.
Trend Themes
1. Virtual Fan Engagement - As virtual experiences continue to grow, sports teams can integrate physical mementos to enhance the fan experience and create cherished keepsakes.
2. Novel Souvenirs - More teams and organizations can develop unique and unexpected souvenirs to create a deeper connection with fans.
3. Sustainable Fan Gifts - As sustainability becomes a more pressing issue, teams can explore eco-friendly and sustainable options for physical fan gifts like the melted rink ice bottles.
Industry Implications
1. Sports Teams and Leagues - Sports teams and leagues can adopt new strategies and create unique experiences to keep fans engaged and connected amidst disruptions to live events.
2. Marketing and Advertising - Marketing and advertising companies can collaborate with sports teams and organizations to develop innovative physical fan gifts and experiences.
3. Sustainability and Eco-friendly Products - As sustainability becomes a more pressing issue, industries can integrate environmentally friendly practices into their business models and offerings, such as eco-friendly fan gifts for sports teams and organizations.
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