Roku Sakura Bloom Edition is Inspired by the Hanami Festival
Michael Hemsworth — January 29, 2024 — Lifestyle
References: house.suntory & thespiritsbusiness
The Roku Sakura Bloom Edition gin is a limited-edition spirit crafted with cherry blossoms in mind to provide consumers with a way to incorporate the springtime flowers into their favorite cocktails.
The spirit is reported to have a soft, elegant and floral flavor that mimics the flavor of the Sakura flower, and is inspired by the annual Hanami festival (AKA the cherry blossom festival) in Japan. The spirit comes in with a 43% ABV, and is arriving a Tesco now for £33 with availability set to expand to Waitrose and Sainsbury's in March.
Global Advocacy Manager of Beam Suntory James Bowker commented on the Roku Sakura Bloom Edition gin saying, "Shun is a concept unique to Japanese culture. It captures something magical, a moment when the natural world is at its most energised. The Roku Sakura Bloom Edition will be an expression of that concept – a bright and fresh-flavoured gin containing botanicals that are harvested at the peak of their vibrancy and taste."
The spirit is reported to have a soft, elegant and floral flavor that mimics the flavor of the Sakura flower, and is inspired by the annual Hanami festival (AKA the cherry blossom festival) in Japan. The spirit comes in with a 43% ABV, and is arriving a Tesco now for £33 with availability set to expand to Waitrose and Sainsbury's in March.
Global Advocacy Manager of Beam Suntory James Bowker commented on the Roku Sakura Bloom Edition gin saying, "Shun is a concept unique to Japanese culture. It captures something magical, a moment when the natural world is at its most energised. The Roku Sakura Bloom Edition will be an expression of that concept – a bright and fresh-flavoured gin containing botanicals that are harvested at the peak of their vibrancy and taste."
Trend Themes
1. Limited-edition Spirits - The Roku Sakura Bloom Edition gin is a limited-edition spirit crafted with cherry blossoms in mind to provide consumers with a way to incorporate the springtime flowers into their favorite cocktails.
2. Floral Flavored Drinks - The spirit is reported to have a soft, elegant and floral flavor that mimics the flavor of the Sakura flower, and is inspired by the annual Hanami festival (AKA the cherry blossom festival) in Japan.
3. Cultural-inspired Beverages - The Roku Sakura Bloom Edition gin is inspired by the Hanami festival in Japan, capturing something magical, a moment when the natural world is at its most energized.
Industry Implications
1. Alcoholic Beverages - The Roku Sakura Bloom Edition gin introduces a limited-edition spirit that offers a unique floral flavor, providing an opportunity for the alcoholic beverages industry to tap into the growing demand for unique and culturally inspired drinks.
2. Hospitality and Bars - The floral flavor of the Roku Sakura Bloom Edition gin presents an opportunity for the hospitality and bars industry to create innovative and refreshing cocktails that incorporate the essence of cherry blossoms, appealing to consumers who seek unique and memorable drinking experiences.
3. Specialty Retail - The arrival of the Roku Sakura Bloom Edition gin in major retailers like Tesco, Waitrose, and Sainsbury's presents an opportunity for the specialty retail industry to cater to the demand for limited-edition spirits with floral flavors, attracting customers who are seeking unique and exclusive products.
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