Shake Shack's New 'Roker Burger' Honors Al Roker
Katherine Pendrill — August 23, 2016 — Lifestyle
References: shakeshack & chewboom
Popular burger chain Shake Shack recently decided to honor the TODAY show's weather anchor Al Roker with a specialty burger called the 'Roker Burger.' Not only does the custom burger give fans a fun way to pay tribute to the famed weatherman, but a portion of the proceeds will also help support a good cause.
The Roker Burger consists of an all-natural Angus beef patty topped with two slices of American cheese, pickles, red-eye mayo, pulled pork and Niman Ranch BBQ. The burger will be available at all Shake Shack locations across the US and $1 from each burger sold will support the charity 'No Kid Hungry.' Other TODAY show hosts Savannah Guthrie and Matt Lauer will also be creating their own specialty Shake Shack products to raise funds for the charities of their choice.
The Roker Burger consists of an all-natural Angus beef patty topped with two slices of American cheese, pickles, red-eye mayo, pulled pork and Niman Ranch BBQ. The burger will be available at all Shake Shack locations across the US and $1 from each burger sold will support the charity 'No Kid Hungry.' Other TODAY show hosts Savannah Guthrie and Matt Lauer will also be creating their own specialty Shake Shack products to raise funds for the charities of their choice.
Trend Themes
1. Customized Celebrity Burgers - Disruptive innovation opportunity: Restaurants can collaborate with celebrities to create customized burgers that attract fans and support charities.
2. Charitable Food Campaigns - Disruptive innovation opportunity: Brands can incorporate charitable initiatives into their products, like Shake Shack's partnership with 'No Kid Hungry', to engage customers and give back to society.
3. Celebrity Collaborations in Fast Food - Disruptive innovation opportunity: Fast food chains can leverage the star power of celebrities to create unique menu items, generating buzz, increasing sales, and creating fundraising opportunities.
Industry Implications
1. Restaurant - Disruptive innovation opportunity: Restaurants can partner with charities, celebrities, and influencers to create specialty dishes that promote a cause and attract customers.
2. Food and Beverage - Disruptive innovation opportunity: Food and beverage brands can use collaborations with celebrities and charitable initiatives to differentiate their products, strengthen customer loyalty, and increase social impact.
3. Fast Food - Disruptive innovation opportunity: Fast food chains can tap into the popularity of celebrity endorsements and cause marketing to create unique limited-time menu items that drive customer engagement and support worthy causes.
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