Lipton Partners with Singing Surgeons to Release a Cove Album
Grace Mahas — February 1, 2021 — Marketing
References: youtube & songtradr.lnk.to
In Honor of American Heart Month, Lipton and the 'Singing Surgeons' have joined forces to release the new cover album – “Put A Little Love in Your Heart.” The album boasts covers of iconic songs including “Heartbeat Song” by Kelly Clarkson, “Put A Little Love In Your Heart” by Jackie DeShannon, “Listen To Your Heart” by Roxette, and “You’ll Be In My Heart” by Phil Collins.
The new project hopes to inspire listeners to care for their hearts by following a heart-healthy diet, getting sufficient sleep, and exercising regularly. Dr. Robinson, one of the surgeons and singers of 'Singing Surgeons, commented on the release, stating: “As surgeons, it’s so fulfilling to work with patients every day and help them heal. Music is another way we give people hope and inspire one another to care about our collective wellbeing.”
Moreover, Lipton – as a proud sponsor of the American Heart Association’s Life is Why® campaign, and in honor of the release of “Put A Little Love In Your Heart" – announced it will donate to the American Heart Association.
Image Credit: Lipton
The new project hopes to inspire listeners to care for their hearts by following a heart-healthy diet, getting sufficient sleep, and exercising regularly. Dr. Robinson, one of the surgeons and singers of 'Singing Surgeons, commented on the release, stating: “As surgeons, it’s so fulfilling to work with patients every day and help them heal. Music is another way we give people hope and inspire one another to care about our collective wellbeing.”
Moreover, Lipton – as a proud sponsor of the American Heart Association’s Life is Why® campaign, and in honor of the release of “Put A Little Love In Your Heart" – announced it will donate to the American Heart Association.
Image Credit: Lipton
Trend Themes
1. Health-focused Music Collaborations - By teaming up with musicians and singers, companies can release branded albums with health and wellness messaging to inspire listeners to care for their physical well-being.
2. Cause-related Brand Partnerships - Aligning with charitable causes, like American Heart Association's Life is Why® campaign, can enable companies to achieve their philanthropic goals while also raising their brand profile and engaging new audiences.
3. Inspirational Consumer Marketing - Incorporating emotional messaging into marketing campaigns can resonate more deeply with consumers, leading to increased brand affinity and loyalty.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage health-focused music collaborations to promote their products as part of a heart-healthy diet.
2. Music and Entertainment - Music and entertainment brands can partner with companies to release branded albums that align with their messaging and values, helping to increase revenue and brand exposure.
3. Philanthropy and Non-profit - Charitable organizations can partner with brands to raise awareness and funds for their cause through creative collaborations like this one, while also inspiring consumers to take positive action towards their health and wellness.
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