MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
Laura McQuarrie — December 8, 2022 — Fashion
References: montserrat-nyc & prnewswire
MONTSERRAT New York is focused on providing high-quality jewelry at accessible price points and it is targeting Millennial and Gen Z shoppers with its next-generation lab-grown diamond jewelry.
The modern pieces created by jewelry designer and Creative Director of the brand, Carolina Cordon-Bouzan, recognize that Millennial and Gen Z shoppers have taste and disposable income that varies. "When I design items for our customers, I really keep longevity in mind— both in our materials and designs," said Cordon-Bouzan in a press release, "I want to make sure that no matter what you invest, that we grow with you, and we provide a level of quality that is unparalleled in the contemporary lab-grown jewelry market."
The modern pieces created by jewelry designer and Creative Director of the brand, Carolina Cordon-Bouzan, recognize that Millennial and Gen Z shoppers have taste and disposable income that varies. "When I design items for our customers, I really keep longevity in mind— both in our materials and designs," said Cordon-Bouzan in a press release, "I want to make sure that no matter what you invest, that we grow with you, and we provide a level of quality that is unparalleled in the contemporary lab-grown jewelry market."
Trend Themes
1. Lab-grown Diamonds - Opportunity to disrupt the traditional diamond industry with affordable and eco-friendly options for younger generations.
2. Next-generation Jewelry - Opportunity to innovate jewelry designs and materials to cater to the taste and disposable income of Millennial and Gen Z shoppers.
3. Affordable High-quality Jewelry - Opportunity to capture the demand of younger generations who prioritize quality and affordability in jewelry purchasing.
Industry Implications
1. Jewelry - Opportunity for jewelry companies to explore using lab-grown diamonds and next-generation designs to better target Millennial and Gen Z consumers.
2. Diamond - Opportunity for diamond companies to pivot towards lab-grown options to meet the rising demand for eco-friendly, affordable, and high-quality diamonds.
3. Fashion - Opportunity for fashion brands to integrate affordable high-quality jewelry into their product offerings to cater to their younger consumer base.
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