Marcelle Made the Revival+ Vitality Menopause Range with 400 Women
Laura McQuarrie — August 14, 2025 — Fashion
Often overlooked in the beauty industry, the menopause experience inspired Marcelle to co-create the Revival+ Vitality Menopause Collection with 400 menopausal women, ensuring the products truly reflect their needs, voices, and lived realities. "This is more than a product launch; it's Marcelle's commitment to standing with Canadian women at a time when visibility, representation, and support are more important than ever," expressed Otilia Beschea, Director of Innovation, Groupe Marcelle Inc.
Two targeted formulas were developed with dermatologist-recommended, sensitive-safe ingredients: the Revival+ Vitality Redensifying Day Cream with Vitamin D, turmeric, and squalane, and the comforting Revival+ Vitality Redensifying Eye & Lip Cream with hyaluronic acid, urea, and squalane.
This fall, Marcelle will join the 2025 National Menopause Show to host a booth and present a live Revive & Thrive stage session.
Two targeted formulas were developed with dermatologist-recommended, sensitive-safe ingredients: the Revival+ Vitality Redensifying Day Cream with Vitamin D, turmeric, and squalane, and the comforting Revival+ Vitality Redensifying Eye & Lip Cream with hyaluronic acid, urea, and squalane.
This fall, Marcelle will join the 2025 National Menopause Show to host a booth and present a live Revive & Thrive stage session.
Trend Themes
1. Co-creation in Product Development - Involvement of actual users in product design significantly enriches the product's relevance and market acceptance.
2. Targeted Skincare Solutions - Creating specialized skincare collections that address the unique needs of specific life stages offers fresh opportunities for personalization.
3. Inclusive Beauty Initiatives - Focusing on underrepresented groups like menopausal women highlights a shift in the beauty industry towards broader inclusivity and empathy.
Industry Implications
1. Menopausal Health - The growing recognition of menopause as a critical life stage opens pathways for innovative health solutions that cater to underserved needs.
2. Beauty and Wellness - There is a transformative shift in beauty and wellness industries as they incorporate more science-backed, stage-specific products.
3. Consumer Co-creation - Empowering consumers to engage in co-creation processes emerges as a key strategy to enhance product authenticity and brand loyalty.
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