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Top 100 Cosmetics Trends in March

From Iconic Anniversary Fragrances to Sheep Milk Skincare

— April 3, 2025 — Fashion
The March 2025 cosmetics round-up spotlights innovative branding campaigns, a focus on ground-breaking ingredients, and playful collaborations.

The Ordinary and Uncommon Creative Studio, for instance, debuted 'The Truth Should Be Ordinary.' The initiative takes the form of a digital archive that debunks common misconceptions about skincare ingredients and industry standards. Elsewhere, MAC Cosmetics redefines nude beauty with the bold 'I Only Wear MAC' campaign.

In terms of ingredient spotlights, the March 2025 cosmetics round-up calls attention to luxurious and performance-driven innovations like clé de peau's 24K Gold Retinol Complex, which effectively rejuvenates and energizes the skin while protecting it from environmental stressors. The list also boasts more unconventional and outlandish pairings like the Papa Johns Garlic Bath Bomb, which draws inspiration from the popular Special Garlic Dipping Sauce.
9.5
Score
Popularity
Activity
Freshness
100
MUA-Approved False Lashes
MUA-Approved False Lashes
Velour X CGonzalez Team Up to Launch Celeb-Inspired Lash Clusters
<
99
Hand-Whipped Powder Blushes
Hand-Whipped Powder Blushes
Saie SuperSuede is Made in Italy with Time-Tested Techniques
<
98
Luxury Skincare-Focused Partnerships
Luxury Skincare-Focused Partnerships
anokha Joins Forces with Sublime Essence to Boost Its Brand
<
97
Spatial Computing Beauty Apps
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
<
96
Springtime-Themed Cosmetics Collections
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
<
95
Elder Millennial Skincare Kits
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
<
94
Sheep Milk Skincare
Sheep Milk Skincare
Bánór Soothes and Supports the Skin Barrier with Irish Sheep Milk & Lanolin
<
93
Acne-Targeting Chin Masks
Acne-Targeting Chin Masks
Rael's Miracle Clear Retinol Chin Mask Tackles Hormonal Breakouts
<
92
Skin-Caring Cosmetics
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
<
91
Contouring Night Creams
Contouring Night Creams
Weleda's Nighttime Skincare Reduces Visible Menopausal Changes
<
90
Firming Radiance Serums
Firming Radiance Serums
IIRA Skincare's Hyper C Serum Fights Hyperpigmentation & Boosts Elasticity
<
89
Sustainable Skincare Products
Sustainable Skincare Products
The Fenty Skin Butta Drop Hydrating Body Milk Refill is Convenience
<
88
Nail Polish Restaurant Partnerships
Nail Polish Restaurant Partnerships
OPI and Wingstop Partnered to Encourage Manicures and Snacking
<
87
Celebrity-Studded Perfume Campaigns
Celebrity-Studded Perfume Campaigns
The Christian Dior Homme Eau De Parfum is Alluring
<
86
Specialized Anti-Aging Skincare Formula
Specialized Anti-Aging Skincare Formula
Shiseido Debuts the Concentrated Supreme Cream
<
85
Snow Mushroom-Infused Toners
Snow Mushroom-Infused Toners
The Thayers Milky Toner Boasts Snow Mushroom Extract
<
84
Dessert-Inspired Perfumes
Dessert-Inspired Perfumes
The Salt & Straw Dipped in Chocolate Perfume is Here for Valentine's Day
<
83
Cherry Chocolate Fragrances
Cherry Chocolate Fragrances
Oriflame's Love Potion Cherry on Top is Juicy Yet Decadent
<
82
Cutting-Edge Skin Rejuvenation Solutions
Cutting-Edge Skin Rejuvenation Solutions
Maypharm Co. Launches a Recombinant Human Collagen Filler
<
81
Lasting Citrus Fragrances
Lasting Citrus Fragrances
7 Virtues' Clementine Dream Boasts Lab-Tested Longevity
<
80
Water-Activated Facial Cleansers
Water-Activated Facial Cleansers
Norwex Cleansing Facial Powder is Now EWG Verified
<
79
Skincare-Themed Comedy Shows
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
<
78
Cult Lip Color Oils
Cult Lip Color Oils
The Clinique Pop™ Lip + Cheek Oil in Black Honey is Versatile
<
77
K-Beauty Skincare Collections
K-Beauty Skincare Collections
COSRX Receives the Prestigious Amazon’s Choice Badge
<
76
Advanced Eye Serum Formulas
Advanced Eye Serum Formulas
FURCY Botanik Unveils its No Appointment™ Instant Eye Lift
<
75
Hair Accessory Distribution Partnerships
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
<
74
Brazilian Body Care Products
Brazilian Body Care Products
Gente Body Care Brings Brazilian Beauty Rituals to Your Routine
<
73
Moisturizing Serum Advancements
Moisturizing Serum Advancements
Clinique’s Active Glow Serum Promotes Radiant, Hydrated Skin
<
72
Inclusivity-Forward Skincare Partnerships
Inclusivity-Forward Skincare Partnerships
ELEMIS x Aston Martin Aramco Team Up for Formula One
<
71
Custom Skincare Formulations
Custom Skincare Formulations
HydroTret Rx is Curology's Most Hydrating Tretinoin Formula Yet
<
70
24K Gold Retinol Complexes
24K Gold Retinol Complexes
clé de peau Spotlights Its 24K Gold Retinol Complex in Two New Products
<
69
Refillable Body Wash Products
Refillable Body Wash Products
Bob's Hard Body Wash Offers an Alternative to Bar Soap and Liquids
<
68
Refillable Purse Sprays
Refillable Purse Sprays
Aptar Beauty's Nomad Refill is Replenished in Less Than Five Seconds
<
67
Distinctly Feminine Fragrances
Distinctly Feminine Fragrances
U Beauty's PROEM Offers a Bold New Chapter of Contemporary Scents
<
66
Uplifting Tropical Fragrances
Uplifting Tropical Fragrances
Armani Beauty's My Way Ylang Eau de Parfum is Vibrantly Coral-Toned
<
65
Magnetic Functional Fragrances
Magnetic Functional Fragrances
Us by The Nue Co. Works with Natural Pheremones
<
64
Concentrated Waterless Cleansers
Concentrated Waterless Cleansers
The Water-Wise Pea-Size Power Face Cleanser Reduces Water Waste
<
63
Firmness-Enhancing Beauty Masks
Firmness-Enhancing Beauty Masks
YA-MAN's FDA-Cleared Beauty Mask Boasts Ems Technology
<
62
UV-Blocking Hydrogel Sun Patches
UV-Blocking Hydrogel Sun Patches
dearcloud™'s UV Block Hydrogel Sun Patches are Practical
<
61
Affordable Canadian Beauty Launches
Affordable Canadian Beauty Launches
Bubble Skincare is Now Available at Shoppers Drug Mart
<
60
Immersive Fragrance Retail Locations
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
<
59
Scientist-Founded Skincare Brands
Scientist-Founded Skincare Brands
Parëva Beauty Shares Radical Transparency and Proven Results
<
58
Wind-Inspired Fragrances
Wind-Inspired Fragrances
Atmosphere d’Emotion Explores the Symbolism of the Movement of Air
<
57
Luxury Fragrance Collections
Luxury Fragrance Collections
The Olfactory Series 1 Collection is Jil Sander’s Entry Into Perfume
<
56
Signature Hair Brand Fragrances
Signature Hair Brand Fragrances
Moroccanoil Enters Fine Fragrance with L’Originale Eau de Parfum
<
55
Getaway Series SPF Sets
Getaway Series SPF Sets
The White Lotus x Supergoop! Suncare Collection Shares Travel Essentials
<
54
Powerfully Formulated Sheet Masks
Powerfully Formulated Sheet Masks
MEDIHEAL Launched Three New Transformative Sheet Masks
<
53
Staining Lip Liners
Staining Lip Liners
Tarte Cosmetics' Maracuja Juicy Lip Stain Liner Delivers Soft Color That Lasts
<
52
Apple-Infused Skincare Systems
Apple-Infused Skincare Systems
Vincent's Topical Products & Supplements Feature Ultra Antioxidants
<
51
Sensorial Jelly Serums
Sensorial Jelly Serums
Milk Makeup's Skin-Caring Serum Sticks Take After Its Viral Jelly Tints
<
50
Olfacory Experience Metaverses
Olfacory Experience Metaverses
Guardians of Memories Helps Gen Z & Alpha Discover Fragrance
<
49
Next-Gen Moisturizing Cosmetics
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
<
48
Luxury Biotech Skincare Brands
Luxury Biotech Skincare Brands
AV Laboratories Skincare is The Future of Luxury Biotech Beauty
<
47
Conscious Beauty Expansions
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
<
46
Joyful Banana Fragrances
Joyful Banana Fragrances
Hakuna Matata by 27 87 Captures the Feeling of Releasing Worries
<
45
Men-Focused Age Defence Skincare
Men-Focused Age Defence Skincare
NIVEA MEN Has Introduced Its Age Defense Line
<
44
AI-Generated Skincare Routines
AI-Generated Skincare Routines
Noli Personalized Skincare Routines with a Face Scan & Algorithm
<
43
Upcycled Marble Caps
Upcycled Marble Caps
TNT Group Debuted a Collection of Marble-Based Caps and Stoppers
<
42
Protective Radiance Drops
Protective Radiance Drops
Glowscreen Soft-Radiance Drops Mineral SPF 40 Smooth & Brighten Skin
<
41
Botanical Body Cleansers
Botanical Body Cleansers
Native Moisturizing Body Wash Boasts 7% Functional Shea Butter
<
40
Indulgent Afternoon Tea Experiences
Indulgent Afternoon Tea Experiences
House of Creed and St. Regis Hotel Launched a Tea Experience
<
39
Microbiome-Friendly Body Mists
Microbiome-Friendly Body Mists
Beekman 1802's Alcohol-Free Body Mist is Made with Goat Milk
<
38
Micro-Spicule Beauty Technology
Micro-Spicule Beauty Technology
Ya-Man’s Medi Lift Line Debuts the Needle Lift Signature Daily Kit
<
37
Portable Gym-Care Beauty Kits
Portable Gym-Care Beauty Kits
Après Beauty Focuses on Practicality and Performance
<
36
Beauty-Inspired Confectionery Partnerships
Beauty-Inspired Confectionery Partnerships
See's Candies and Kylie Cosmetics Join Forces
<
35
K-Pop-Approved Sun Care
K-Pop-Approved Sun Care
Bioré UV x Stray Kids Bring Sun Protection to the Global Stage
<
34
Celebratory Bath Product Collections
Celebratory Bath Product Collections
Lush’s 2025 Eid Collection Offers Festive Self-Care
<
33
Garlic-Scented Bath Bombs
Garlic-Scented Bath Bombs
Papa Johns Created a Garlic Bath Bomb for Fans of Its Special Sauce
<
32
Fairytale-Inspired Fragrances
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
<
31
Collagen-Infused Activewear Leggings
Collagen-Infused Activewear Leggings
Buff Bunny's Collagen Leggings Promotes Skin Moisture
<
30
Color-Changing Lip Balms
Color-Changing Lip Balms
TIRTIR's Water Mellow Lip Balms Adapt to Skin Tone and Skin pH
<
29
Ethereal Peachy Fragrances
Ethereal Peachy Fragrances
Guerlain’s L’art & La Matière Pêche Mirage Fragrance is Chic
<
28
Donut-Inspired Lip Serums
Donut-Inspired Lip Serums
Laneige Launched Four Decadent Glaze Craze Tinted Lip Serums
<
27
Green Tea-Inspired Sunscreens
Green Tea-Inspired Sunscreens
TONYMOLY Debuts an Antioxidant-Rich Sun Care Product
<
26
Indulgent Strawberry Fragrances
Indulgent Strawberry Fragrances
Juliette Has a Gun's Miami Shake is an Elevated Fruity Perfume
<
25
K-Beauty Brand Expansions
K-Beauty Brand Expansions
K-Beauty Brand Yepoda Will Launch in Sephora Stores Across Europe
<
24
Gentle Youth Skincare
Gentle Youth Skincare
Indeed Labs' Gen Alpha Collection Was Made for a New Generation
<
23
Upcycled Fragrance Mists
Upcycled Fragrance Mists
Floral Street Perfume Mists are Made with a Rose Essential Oil By-Product
<
22
Priming Invisible Sunscreens
Priming Invisible Sunscreens
Vacation's Crystal SPF 50 Face Gel Doubles as a Blurring Primer
<
21
Playful Cubic Fragrances
Playful Cubic Fragrances
Your Turn by Billie Eilish Fragrances is Packaged to Look Like Dice
<
20
Plumping Phyto-Mucin Serums
Plumping Phyto-Mucin Serums
BYOMA's Phyto-Mucin Glow Serum Fortifies the Skin Barrier
<
19
Temperature Alert Body Washes
Temperature Alert Body Washes
Dove Deep Moisture Body Wash's Smart Label Warns When Water is Hot
<
18
Condiment-Inspired Skincare
Condiment-Inspired Skincare
Nando's Garlic & Pepper Sauce Inspired the Extra Creamy Face Cream
<
17
Elevated Haircare Product Launches
Elevated Haircare Product Launches
Monday Haircare Offers Everyday Luxury with Its Line Expansion
<
16
Secret Skincare Pop-Ups
Secret Skincare Pop-Ups
The 'Hey It’s CeraVe Pop-Up' Offers an Interactive Experience
<
15
Shimmering Sunscreen Mousses
Shimmering Sunscreen Mousses
Vacation's Classic Whip Glow SPF 30 is Luminous and Protective
<
14
Gamified Beauty Pop-Ups
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
<
13
Cooling Lip Oils
Cooling Lip Oils
NYX Cosmetics' Fat Oil Lip Drip CHILLZ are Lip-Cooling
<
12
Iconic Anniversary Fragrances
Iconic Anniversary Fragrances
Éditions de Parfum Frédéric Malle Will Re-Release Portrait of a Lady
<
11
AI Scent Discovery Consoles
AI Scent Discovery Consoles
Kaorium Helps Customers Learn Their Olfactory Preferences
<
10
Floral Celebrity-Made Fragrances
Floral Celebrity-Made Fragrances
Kylie Cosmetics Launches the 'Cosmic 2.0' Eau de Parfum
<
9
Luxurious Parisian-Inspired Fragrances
Luxurious Parisian-Inspired Fragrances
Guerlain Introduces Patchouli Paris to Its Range
<
8
Clarifying LED Patches
Clarifying LED Patches
Faeves' Playful, Cat-Shaped LED Acne Patch Appeals to Gen Z
<
7
Vibrant Upscale Makeup Collections
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
<
6
Playful Bath Products
Playful Bath Products
Lush x Shaun the Sheep Bring 'Baa-rilliant' Fun to Your Bath Time
<
5
Truth-Forward Beauty Campaigns
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
<
4
Authenticity-Centric Beauty Series
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
<
3
Bold Cosmetics Campaigns
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
<
2
Refreshing Skin Scents
Refreshing Skin Scents
Glossier You Fleur Opens with a Mineral Salt Accord
<
1
Multipurpose Glass-Packaged Moisturizers
Multipurpose Glass-Packaged Moisturizers
Olay Super Cream Has a Five-in-One Function
<