'The Flat' Condo in LA Gets Rooftop Vegetable Garden
Marissa Brassfield — May 1, 2009 — Eco
References: theflatla & treehugger
We've been seeing a ton of green and living rooftops lately; the one retrofitted for The Flat in Los Angeles will supply vegetables for the building's restaurant.
Alexis Rochas was faced with the task of retrofitting a green roof for The Flat, a building that was converted from a Holiday Inn into condominiums. His light, sinuous creation makes the most of Los Angeles' abundant sun while still remaining efficient and space-conscious.
Implications - Consumers are becoming much more environmentally conscious as information on detrimental environment effects continue to saturate media outlets. Companies looking to appeal to this demographic may consider donating a portion of their proceeds to organizations working on green initiatives.
Alexis Rochas was faced with the task of retrofitting a green roof for The Flat, a building that was converted from a Holiday Inn into condominiums. His light, sinuous creation makes the most of Los Angeles' abundant sun while still remaining efficient and space-conscious.
Implications - Consumers are becoming much more environmentally conscious as information on detrimental environment effects continue to saturate media outlets. Companies looking to appeal to this demographic may consider donating a portion of their proceeds to organizations working on green initiatives.
Trend Themes
1. Retrofitting Green Roofs - Opportunity for companies to specialize in retrofitting existing buildings with green roofs to meet the growing demand for sustainability.
2. Urban Agriculture - Potential for businesses to develop rooftop vegetable gardens in urban areas to provide fresh produce and promote local food production.
3. Environmentally Conscious Consumerism - Opportunity for brands to cater to the increasing number of eco-conscious consumers by incorporating green initiatives and donating to environmental organizations.
Industry Implications
1. Architecture and Construction - Architects and construction companies can offer retrofitting services to transform traditional roofs into green roofs.
2. Agriculture and Food - The agriculture industry can explore rooftop farming as a means to cultivate fresh produce and meet the demand for locally sourced food.
3. Retail and Consumer Goods - Retailers can attract environmentally conscious consumers by incorporating green practices and donating a portion of their profits to environmental initiatives.
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